The Loerie Awards 2007 Travelling Exhibition will be in New York from 7 to 30 November. The Loerie Awards are South Africa’s premier advertising accolades which, for the past few years, have been expanded to include the rest of Africa and the Middle East.
Showcasing the work of previous winners, the Travelling Exhibition includes examples of the best print ads, radio and TV commercials, as well as all elements of communication design and experiential media, including architecture, live events and specialist crafts such as illustration, typography and photography. The Exhibition will be on display at The One Club Gallery in New York.
South African public service broadcaster SABC, one of the main sponsors of the annual Loerie Awards, is sponsoring the Travelling Exhibition’s New York trip. Says Jerry Mpufane, Group Marketing Director SABC Commercial Enterprises: “In partnering with the Loerie Awards, we believe that creativity should be South Africa’s next biggest export. The SABC has a vested interest because creativity is boosting the country and it’s at the heart of what we do. We want to say to the world – if you want to do something creative, there is a depth of resources in South Africa.
“Our future plans include partnering with international events such as the London Advertising Awards to export local creativity through the “Best of South Africa’ banner. In this way we hope to drive business to this country.’
