For its 23rd edition, MIPCOM registered its historic best overall attendance since the audiovisual market was founded.
MIPCOM 2007 drew a total of 13,371 participants, a 7% increase on the 12,509 industry professionals present in 2006. MIPCOM also set new records in terms of the number of participating companies, number of exhibitors and countries represented. Some 4,585 companies from 105 countries took part in the market this year, compared to 4,216 companies from 98 countries in 2006, a rise of 9%. The number of exhibiting companies climbed 10% to 1,801 at this year’s MIPCOM, up from 1,641 companies in 2006.
International buyers also turned out in greater numbers, with 4,242 acquisition executives in Cannes this year compared to 3,847 in 2006, again a 10% rise.
“This historic success for MIPCOM demonstrates the importance of content in our industry,” said Paul Johnson, Director of Television at Reed MIDEM. “Numerous factors contributed to making the 23rd edition break records, including the increased presence of companies in the technology, mobile and advertising sectors. With a special country focus during MIPCOM, India has never had such a strong presence before at the market with a 392% increase in the number of Indian exhibiting companies.”
Over four days, the MIPCOM conference programme comprised 30 sessions, more than 100 speakers and seven keynote speeches from leading executives giving their insight into recent industry changes, including Emilio Azcarraga of Grupo Televisa, Mike Volpi of Joost, Paula Wagner of United Artists and Ben Silverman of NBC Entertainment and NBC Universal TV Studio.
For the first time, certain keynote addresses were held in the Grand Audirorium in the Palais des Festivals, and Leslie Moonves, President and CEO of CBS Corporation and MIPCOM 2007 Personality of the Year, delivered the conference opening speech to an audience of 650 industry executives.
If you missed any of the conference programme highlights, click on the link below which allows free access to watch some of the best of the sessions as well as this year’s keynote speeches. HERE
