South African public broadcaster SABC has reaffirmed its sponsorship of the annual spectacular Durban Beach Festival, due to take place in Durban from 28 June to 8 July 2007.
Zakes Dube, SABC Regional General Manager: KwaZulu-Natal (KZN) says: “The SABC supports many initiatives in KZN such as the Royal Agricultural Show, the Comrades marathon, the Vodacom July Horse Race and the Durban Beach Festival, to name but a few.
The SABC’s vision of broadcasting for total citizen empowerment reverberates through all these events with which the SABC is partnering. Underpinning the SABC’s vision are values, one of which is conversations and partnerships. Supporting events such as the Durban Beach Festival, when minority sports are covered on our platforms, is a true demonstration of the SABC’s commitment of broadcasting for total citizen empowerment.
This year the SABC has committed itself not only to continue to provide compelling and distinct programmes that inform, educate and entertain but also to listen to our viewers and listeners to enable us to improve our performance.’
During the festival, beaches from New Pier to Snake Park in Durban will be buzzing with fashion events, a surfing competition to a full-blown festival, that includes amateur beach soccer, rugby, basketball, cricket, volleyball, trading stalls, live radio broadcasts, diverse music concerts and fun beach events designed to appeal to the whole family. This year sees the introduction of fresh activities and loads more fun.
The SABC will provide extensive radio and TV coverage of the event.