Record number of competing Cannes Lions entries


The organisers of the Cannes Lions 54th International Advertising Festival have announced that close to 25700 pieces of work from 80 countries will be competing for the coveted Lions at this year’s event, an increase of 3.2% versus last year.

  2006 2007 % Variation
Promo Lions 622 786 +26.36
Direct Lions 1509 1689 +11.92%
Media Lions 1466 1661 +13.3%
Outdoor Lions 5282 5758 +9%
Radio Lions 1032 1273 +23.35
Cyber Lions 2502 2711 +8.35%
Press Lions 7387 6984 -5.45%
Film Lions 4860 4474 -7.94%
Titanium & Integrated Lions 202 324 +60.4%
TOTAL 24863 25660 +3.2%

“For the fourth year in a row we’ve seen a record number of total entries taking part in Cannes. We are seeing the strongest growth in the most recently launched categories: Titanium and Integrated, Promo and Radio; robust growth in Cyber, Media, Outdoor and Direct and note the decline in film entries, a trend that has been apparent for the last three years” said Terry Savage Festival Executive Chairman. “Industry trends are continuing to evolve and showcasing work at a global level in Cannes is more important than ever”, continued Savage.


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