The organisers of the Cannes Lions 54th International Advertising Festival have announced that close to 25700 pieces of work from 80 countries will be competing for the coveted Lions at this year’s event, an increase of 3.2% versus last year.
| 2006 | 2007 | % Variation | |
| Promo Lions | 622 | 786 | +26.36 |
| Direct Lions | 1509 | 1689 | +11.92% |
| Media Lions | 1466 | 1661 | +13.3% |
| Outdoor Lions | 5282 | 5758 | +9% |
| Radio Lions | 1032 | 1273 | +23.35 |
| Cyber Lions | 2502 | 2711 | +8.35% |
| Press Lions | 7387 | 6984 | -5.45% |
| Film Lions | 4860 | 4474 | -7.94% |
| Titanium & Integrated Lions | 202 | 324 | +60.4% |
| TOTAL | 24863 | 25660 | +3.2% |
“For the fourth year in a row we’ve seen a record number of total entries taking part in Cannes. We are seeing the strongest growth in the most recently launched categories: Titanium and Integrated, Promo and Radio; robust growth in Cyber, Media, Outdoor and Direct and note the decline in film entries, a trend that has been apparent for the last three years” said Terry Savage Festival Executive Chairman. “Industry trends are continuing to evolve and showcasing work at a global level in Cannes is more important than ever”, continued Savage.
