Sony is entering the popular social networking market with a website that combines the community elements of MySpace with the video aspects of YouTube.
The Vaio Nation site allows users to create individual pages and blogs, and post their own film or music on the site which can then be voted on by other members of the community.
“Users can keep up to date with their favourite artists, chat with friends, write their own blogs, upload videos, music and photographs on their own homepage, as well as check out the latest music and film industry news,” said a statement from Sony. “Users can also rate the artists’ tracks and videos which make up the weekly charts.”
The launch has included a number of contributions from established and emerging talent from the world of music and film.