MySpace has launched Take Down Stay Down, a new feature that prevents users from re-posting video content in the MySpace community after that content has been removed at the request of the copyright owner.
MySpace is offering the feature to all copyright owners free of charge. “We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers—how to prevent copyrighted content from being re-posted by the same or a different user after it has been taken down by the copyright owner,” said Michael Angus, the executive VP and general counsel for Fox Interactive Media.
“MySpace is pleased to be the first website to implement a more effective solution to this challenging problem. This is a groundbreaking and unprecedented benefit for copyright owners that re-enforces MySpace’s position as the leader in copyright protection on the Internet.”
With Take Down Stay Down, when a content owner informs MySpace that a user has improperly posted its content onto MySpace Videos, the content is removed and MySpace also creates a digital fingerprint of the video content and adds it to its copyright filter. If any user tries to upload the same content that has been removed, the filter will recognize the digital fingerprint and block the content from being uploaded.
The Take Down Stay Down feature is also integrated into MySpace’s “Content Take Down Tool,” providing copyright owners with a solution to identify and remove any unauthorized user-posted content.