How is content viewed?

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According to a new study by E-Poll in the United States, which focused on the viewing of video content (the study excluded television content), the youth are leading the way, with 26% of males 13-34 frequent viewers of video on devices other than a TV.

By far the most prevalent users of mobile video devices such as iPods and cell phones are teenagers. The proliferation of user-generated content and expanding viewing platform provides an impressive viewing choice. The study of consumers 13+ revealed that 75% of the group view video content away from the TV.

On iPods and cell phones, viewing of video content happens almost anywhere (traveling, school, work outdoors, social events), mostly in the afternoons and evenings. Most watched content includes: music videos, TV programmes, movies, videos on websites.

• 13% currently transfer video content from their computer to their TV

• Almost half didn’t know it was possible to transfer video to their TV

• About 50% would like this functionality but only 17% would pay $100 or more for a device

• Almost 1/3 would still be interested, even if it required a complicated installation.

Over half of those who watch video content online (55%) say they are interested in transferring this to their television sets. It is anticipated that with awareness and education, the adoption of moving content from computer to TV will increase.

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