The lovable green and rotund animated hero Shrek is the unlikely star of McDonald’s new campaign to promote its healthy meals, as per a deal with DreamWorks, creator of the Shrek series.
Among the meals Shrek will promote are apple slices and salads. Shrek will also be featured in online programmes and Public Service Announcements to promote physical activities involving children.
Shrek’s four-week McDonald’s stint commences on 11 May, a week before the release of Shrek the Third. In the meantime however, according to Reuters, Shrek is also being used to promote sugary foods such as M&M’s chocolates and Kellogg’s Froot Loops and Frosted Flakes. (Source: Studio Briefing)
