Pay-TV broadcaster M-Net’s AfricaMagic Channel began broadcasting 24 hours a day, 7 days a week as from April 2007.
Launched in December 2003 as a seven-hour channel, the African general entertainment channel has gained widespread popularity with increasing demand across the continent for its homegrown entertainment produced in Africa, by Africans, for Africans.
Hamida Suliman, Head of the Africa Magic Channel, says, “This channel truly has a life of its own. When we set out the idea was to provide a home for African content, a place where TV viewers could find African entertainment. Today I can confidently say that our audiences have forged into a community that shares African stars, stories and an identity.’
Viewers can look forward to 24 hour award-winning entertainment on DStv channel 102 which will include the new daily breakfast show, Africa Awakes, Season 3 of Treasures, Rough Edges, the reality show Niger Delta Peace Initiative, Season 2 of the Oge with Iretola Fashion Show, Shallow Waters and House a Part. AfricaMagic will also screen the 2007 AMAA Awards in May 2007.
Gavin Ritchie, Manager: Africa, Oracle Airtime Sales concludes; “AfricaMagic is recognised as one of the leading channels on the DStv bouquet and has been well-supported by the advertising industry. We thank them for their support and hope to continue with our business relationship as AfricaMagic grows from strength to strength.’
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