The organisers of the 1st Dubai Lynx, the advertising and communication awards
honouring creative excellence across the Middle East and North Africa, has
announced that a total of 1679 entries from 15 countries will be competing this
year in the categories of Print (864 entries), TV/Cinema (256 entries), Outdoor
(247 entries), Radio (85 entries), Interactive (65 entries), Direct (140
entries) and Integrated (22 entries).
Using the same state-of-the-art electronic voting systems used by judges at the
Cannes Lions International Advertising Festival and at the Eurobest Awards to
ensure neutrality and integrity, 25 leading international creatives from 17
different countries will convene in Dubai in the next few days making up the
three different juries that will set the creative standards for the region. The
Integrated jury will be composed of members from both the Traditional and
Direct & Interactive juries.
“We are delighted to have such a strong start to these new awards. It’s a great
introduction and endorsement of the region’s desire to establish the definitive
standard for creative excellence”, said Philip Thomas, CEO of the awards. “We
will continue to build on this successful launch providing the region with
annual first-class awards”, continued Thomas.
The first crystal Dubai Lynx trophies will be presented to the winners who will
be revealed and honoured at the inaugural Dubai Lynx Awards Ceremony held at
Dubai Media City Amphitheatre on 19 March 2007.