British Sky Broadcasting has announced that it is on track to reach its target of 25 percent Sky+ DVR penetration in advance of the original 2010 deadline. This week it passed the 2 million mark.
According to Sky, the number of Sky+ boxes installed in subscriber homes grew by more than 50 percent last year.
CFO Jeremy Darroch commented on this achievement: “The rapid growth of Sky+ shows strong customer demand for additional services and gives us great confidence as our multi-product strategy moves forward this year.’
