Is this really Africa? The real problems with unreal stock
Clients rely on us to help tell their stories – whether they’re publishers, agencies or production companies. Before there are words, there’s footage and...
One night, one song, one channel, one life
The Artist is a new TV promo For SABC1 depicting a continual dialogue between the two worlds of television and culture. The story is...
Usain Bolt speeds up ‘next generation of fast’ campaign
When Telkom launched its Boltspeed fibre network across South Africa at the start of February 2016, they claimed it was the fastest fibre optic...
Get Active given the go-ahead to get SA off its ass
At the start of the New Year, Virgin Active kicked off its ‘Get off your ass’ campaign to tie in with the banal resolutions...
Saving the earth by banking glass
Comparing recycling to banking, and animated by glass bottles that, once recycled, build a better country.
This is the premise of The Glass Recycling Company...
Kiss and create a stir in Kenya
In January Coca-Cola launched its largest global campaign in almost a decade.
The campaign in South Africa was launched early in March and is known...
In defence of dialogue
Dialogue-driven ads are an endangered species in South Africa. Out of 10 boards Egg Films receives, it’s rare for more than two to be...
Buckle up for this impact
Pulling at your heart strings with ‘the first kiss’ the latest Western Cape Government’s ad gently sways you into that frame of nostalgia and...
Why I have built myself a lot of pigeon-holes
I was asked to write an opinion piece on pigeon-holing directors. It’s a subject close to my heart, primarily because being pigeonholed is boring....
Start investing in programmatic video
While ‘programmatic’ is a word that scares media owners and media agencies alike, it’s slowly moving towards becoming a global standard in digital advertising...
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