In defence of dialogue

Dialogue-driven ads are an endangered species in South Africa. Out of 10 boards Egg Films receives, it’s rare for more than two to be...

Buckle up for this impact

Pulling at your heart strings with ‘the first kiss’ the latest Western Cape Government’s ad gently sways you into that frame of nostalgia and...

Why I have built myself a lot of pigeon-holes

I was asked to write an opinion piece on pigeon-holing directors. It’s a subject close to my heart, primarily because being pigeonholed is boring....

Start investing in programmatic video

While ‘programmatic’ is a word that scares media owners and media agencies alike, it’s slowly moving towards becoming a global standard in digital advertising...

Challenger brands

If you could measure beige, you will find it is still beige. We are obsessed about measuring everything in our industry. Measurements and data inform...

Make stories that move

Amie Mills, senior digital producer at Saatchi & Saatchi London, was drawn to the idea of interactive storytelling at a young age. At seven...

Get raw. Get trashy. Get extreme.

According to trend specialist Tom Palmaerts of Belgian trend and marketing agency Trendwolves, there is no crystal ball to tell us what will be...

Under construction: The communications industry in Ethiopia

As a frequent visitor to many African cities, I am often tempted to use the descriptor "under construction’...

Regional radio thrives in 2015, but digital change is coming

Looking back on 2015, radio has continued to hold its own with advertisers and listeners, even as consumer turn to social media...
- Advertisement -
- Advertisement -
- Advertisement -

Pin It on Pinterest