Greeting the competition

Motorola is back in the TVC game with its first commercial since 2011 and they are bringing back Hello Moto. The South African take...

Ogilvy SA effective campaigns recognised in Apex triumph

Ogilvy emerged from the recent Association for Communication and Advertising (ACA) APEX awards with an unrivalled five awards

Young South African wins gold at Cannes ad awards

With one of his first ever TV commercials, Nare Mokgotho has won gold at the 20th Shots Young Director Awards, held during the Cannes Lions Festival. The ad is for the Showmax Zero Bucks Given campaign

Dani Hynes recreates life’s most important moments for new ABSA

As part of an extraordinary online brand film campaign, Egg Films’ director Dani Hynes wrote and directed nine short brand films for ABSA’s new...

IAB SA releases a White Paper on brand safety

The IAB SA has released a White Paper dealing specifically with the safety of brands online

Egg Films’ Sunu directs latest pan-African Standard Bank spot

Advertising agency Hunt Lascaris’ new pan-African Standard Bank campaign, ‘Never Stop Moving Forward,’ is based on the understanding that in Africa necessity is the...

Nina Pfeiffer moves into directing at Tulips & Chimneys

Tulips and Chimneys’ executive producer Nina Pfeiffer directs the Tales From Teacher back-to-school campaign

Data is the ‘oil of consumer marketing’

When a global brand behemoth focuses on an agile marketing strategy to unlock the value in its consumer data for its own insights and...

Why I have built myself a lot of pigeon-holes

I was asked to write an opinion piece on pigeon-holing directors. It’s a subject close to my heart, primarily because being pigeonholed is boring....
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