The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns. The Awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.
This year saw a record number of entries, up 150 per cent since their launch three years ago, competing across eight categories. The shortlist includes entries from a broader spectrum of sectors and organisations than ever before, with brands such as Porsche, the International Association of Athletics Federations, UK DIT (UK Department for International Trade), HSBC and Tiffany & Co making the grade this year.
The entries were shortlisted by an international team of 26 senior jurors from leading advertisers, agencies and publishers, headed up by co-chairs Arif Durrani, executive editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and president Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing leader at EY and Jon Gittings, chief strategy officer, Americas at MediaCom.
“This year there have been fantastic entries from around the world, with many showing that great things happen when brands, agencies and the media collaborate. It has been inspiring to see such great storytelling across all platforms – but particularly exciting for me has been to see those entries that have pushed the boundaries of technology and creativity in content through gaming and VR,” says Rudaizky.
Emma Winchurch-Beale, International sales director at The Washington Post and President of the World Media Group, adds: “For the World Media Group great journalism and excellent writing, using authentic voices from around the world, are at the heart of what we do. It’s therefore really exciting to see the same values and qualities also reflected in this year’s entries. Both traditional and non-traditional brands have now recognised how powerful content can be for engaging with international audiences.”
The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday, 22 March 2018. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous years’ Grand Prix winners, London & Partners and Tata Motors, as the ‘best of the best’. All shortlisted entrants will receive three free tickets to join the celebration as guests of the World Media Group. Additional tickets are now available for purchase HERE.
In addition to receiving a prestigious World Media Awards trophy on the night, all the winners will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Fortune, Forbes, The Economist and the Bloomberg Media Group.
The 2018 shortlist is as follows:
Automotive
| Brand/ Campaign | Entered by |
| Michelin: Drivestyle Season 02 | Wavemaker |
| Porsche: Cayman vs Drones | PHD Germany |
| SEAT Ibiza: The Most Danceable Campaign | PHD Germany
|
Brand & Media Owner Partnership
| Brand/ Campaign | Entered by |
| Coca-Cola Western Europe: FantaXYou: FantaXEurope | UM |
| International Association of Athletics Federations: You Can’t Beat Them, But You Can [Emoji] Like Them! | Storyful
|
| Samsung: Samsung Gear S3: The Ultimate Survival Companion | StarComWW
|
| Shell: Make the Future | Fox |
| Star Alliance: Connecting Cultures | Wall Street Journal [WSJ Custom Studios] |
| The Barilla Foundation: Food Sustainability Index | The Economist |
Corporate Influencer
| Brand/ Campaign | Entered by |
| GE: Launching ‘Baker Hughes, A GE Company’: The Opening Bell for The Next Wave Of The Energy Revolution | Wavemaker
|
| HSBC: C-Suite Thought Leadership | Mindshare
|
| Shell: Shell Brand Gravity Light & Bedtime stories | MediaCom
|
| UK DIT: Believe In The UK | Gyro |
Financial Services
| Brand/ Campaign | Entered by |
| Credit Suisse: What happens In Davos, Shouldn’t Stay In Davos | Credit Suisse
|
| HSBC: Leveraging Agency Partnership In Driving Digital Acquisition | Mindshare
|
| S&P Global Ratings: Global Green Evaluations Launch | EI Advisory |
| UBS: Driving Business Objectives: Impact Investing and Innovative China | Spark Foundry |
Luxury, Lifestyle & Fashion
| Brand/ Campaign | Entered by |
| Hennessy XO: A New Perspective Of The Silk Road
|
KR Media France [GroupM] |
| Tiffany & Co.: HardWear Launch
|
Wavemaker
|
| Timberland: Flex In The City | Vizeum |
| Vente Privee: You Are The Stylist | IdeasforMusic |
Media & Entertainment
| Brand/ Campaign | Entered by |
| The Walking Dead: The Walking Dead Euro Tour | Fox |
| Universal Pictures – Despicable Me 3 | MediaCom |
| Warner Bros: Wonder Woman Project | Warner Brothers |
Technology & Telecoms
| Brand/ Campaign | Entered by |
| Canon: Live For The Story | PHD Media |
| Deutsche Telekom: The Lenz | MediaCom |
| E.on: Tomorrow Is On | Entered by Vizeum |
| Samsung: Samsung Gear S3: The Ultimate Survival Companion | Entered by Samsung |
| Workplace: Workplace By Facebook Quartz Partnership | Gyro |
Travel & Tourism
| Brand/ Campaign | Entered by |
| Botswana Tourism: Botswana Tourism Rhino Project At ITB 2017 | Botswana Tourism |
| Faroe Islands Tourism: Faroe Islands Translate | Sansir and Mensch
|
| Finavia Corporation: #LIFEINHEL | Dagmar |
| Star Alliance: Connecting Cultures | Wavemaker
|
| Tel Aviv Lifeguard Tower Hotel | The City of Tel Aviv |
