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ELEMENTS, developer of the award-wining all-in-one media server and storage solution ELEMENTS ONE, provides exceptionally intuitive high-performance hardware and software solutions for the post-production and broadcast industry.

Element’s post-production scales business on EditShare media asset management and tiered storage

EditShare, a technology leader in intelligent shared storage and media management solutions, has recently announced that Dublin-based post-production facility, Element, has implemented an XStream EFS 300 single-node scale-out storage server, Ark archiving solution, Flow media asset management and AirFlow for remote collaboration applications in order to better manage the growing business workload. The integrated EditShare solutions provide a scalable single namespace tiered storage environment with integrated asset management which enables automation of key processes that help Element meet increases their higher volume of media work.

Faced with a surge in content following a new nature-based project with powerhouse production company and creative studio Blink Productions, Element looked to upgrade its infrastructure to support and better manage the massive pool of assets.

“The nature of a wildlife series is that we’re going to be working with a massive amount of footage. As an international production house, we faced two main concerns. One was how do we house all the footage, and two how do we efficiently share and exchange the footage as we are editing content here in-house and they are shooting all over the world. EditShare was the answer to those concerns” says Diarmuid Kelly, head of post-production, Element.

The new documentary-style series features different creatures and their respective habitats from all over the world. Working on a series such as this presents its own unique challenges in terms of storage space, supported formats and aptly storing assets to easily locate expert opinion commentary on such varied and unique niche subject matter.

Needing more than just straight storage, Element implemented EditShare to manage assets in mass, connecting potential collaborators and contributors from around the world.

Kelly continues, “Obviously, there are quite a lot of different systems out there. What really caught our eye with EditShare was the Airflow system – the benefits were huge for us. It allowed people anywhere with a standard Internet connection to browse footage securely and actually start putting in markers and comments, and that metadata would then be instantly available to our editors and loggers in our office. This was critical for us as we needed to have off-site experts on animal behaviour weigh in on certain aspects of wildlife nature.”

Production teams use AirFlow to upload rushes, which are automatically ingested via Flow to the EditShare XStream EFS system, then transcoded to the required post-production format. With each new batch of rushes that comes in, Element leverages Flow to selectively move footage off the EFS 300 system onto Ark and then retrieve it when needed.

“Providing an integrated approach for post-production agencies ensures that the clients’ needs are thought of every step of the way, from remote logging, tagging, intelligent shared storage right through to archiving,” says James Richings, managing director, EMEA, EditShare.

Kelly concludes, “The reason we chose EditShare was it was the added bonuses that we get for it at a competitive price point. For the same amount of storage as a competing system, we also got AirFlow and Flow media asset management. EditShare solutions have allowed Element Post to take on jobs in a cost-effective and reliable manner that we would have once considered too unruly to manage.”


ELEMENTS to debut new Cloud feature at IBC 2017

ELEMENTS, developer of advanced solutions for unrestricted collaboration in shared media workflows, is making it easier to access the Cloud! The company has announced plans to present its new and secure option to push projects or media assets to the Cloud via ELEMENTS own GUI at IBC 2017.

The new Cloud feature, embedded in ELEMENTS Media Library, allows all connected workstations to share assets through a private cloud, directly from within ELEMENTS’ GUI. With a simple mouse click every operator from any workstation, even those without direct internet access, can initiate the upload and create a link to the specific video in the cloud, or leverage the “auto-upload’ functionality allowing operators to automatically load assets to a new cloud-hosted web platform for easy external access.

“Following our basic principle to make processes safe, simple and fast for the user, we have managed to create our new feature in the most efficient fashion,’ said Andre Kamps, ELEMENTS CEO. “Instead of uploading the big hi-res file, our Cloud feature uses the smaller Proxy-version of a clip, reducing upload times significantly. Now entire projects can be stored, shared and recalled with just a keystroke, making collaboration from anywhere convenient and easy.’

The sleek web portal allows the Cloud to be easily accessible directly from within the ELEMENTS system via various applications including ELEMENTS Filemanager, Media Library and Task Manager. Customers can direct clients to view clips on an individually branded Cloud-based Portal, giving the impression of an on-premise, self-hosted storage. Identical to the use of the Media Library as a communication portal, viewers accessing the assets through the cloud are invited to leave comments and even drawings on the image. All annotations are integrated and synced to ELEMENTS Media Library.

The new feature will become part of ELEMENTS’ comprehensive workflow management tool-set that provides a fully intuitive graphical user interface for professionally managing, presenting and sharing media assets. The unique web-based workflow enhancement feature set is embedded in ELEMENTS appliances ONE, NAS, GATEWAY, SAN and the mobile appliance CUBE. The optional Media Library, a sophisticated, yet easy-to-use media asset management tool is fully compatible with virtually every professional editing application available today, such as Avid Media Composer, Adobe Premiere, Apple Final Cut Pro and others, enabling operators to transfer entire projects seamlessly from the Media Library to any other editing application. The Media Library also fully supports Avid bin-locking and project sharing.

The entire solution is being demonstrated on ELEMENTS’ stand (7.B08) in the RAI Convention Center in Amsterdam.

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