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Red Bull Amaphiko Film Festival couch session focuses on women in film

The Red Bull Amaphiko Film Festival took place on 27 to 29 October at various venues
in Braamfontein, Johannesburg. The festival, which was launched in October last year,
offers youth an opportunity to tell stories through their own lenses and introduces
new and different perspectives on storytelling.

The festival held informative couch sessions moderated by Nandi Dlepu. Dlepu is a
highly respected South African content producer, a true force to be reckoned with –
not only is she the co-founder of Bloom, a conversational platform for women in the
creative industry, she also produces content for the hugely respected Thackwell and
Whittaker, and edits Joho Moms, a parenting blog, and this is to name just a few.

Her initiatives have helped women in the creative industry to come together,
challenge, motivate and inspire each other through conversation.

“We’ve always had conversations about the power of film, but we really speak about
the responsibilities that come with that power. Film is a powerful tool for change, but
we need to start discussing how women are represented by the medium’ begins
Dlepu.

It’s a typically frantic day in Braamfontein – with people covering the length and
breadth of the city and the sound of traffic hanging heavily in the air. Dlepu is
moderating a discussion on representation in film as part of the second Red Bull
Amaphiko Film Festival. Joining her on the couch is Lebogang Rasethaba (director of
People vs The Rainbow Nation), veteran actress Sibulele Gcilitshana and
filmmaker Chabi Setsubi. Here’s what went down:

Why is representation in film so important?

“Life begets art and art begets life,’ began Setsubi. “If you’re growing up as a woman,
there’s a certain reality you occupy in the world. Not seeing yourself in the movies you
watch makes you question your humanity.’

Gcilitshana echoed the point, mentioning how a drama she watched as a child inspired
her to be an actress. “It’s important to have strong, female leads in female. They
break the misconceptions people have about women.’

Breaking down stereotypes in film

Dlepu then went on to mention that while representation is key, it’s also important to
write nuanced, female characters instead of indulging stereotypes. “For example,
there’s this recurring stereotype you have that portrays women who have an almost
psychic ability to solve their ungrateful partner’s problems.’ An audience member then
brought up the issue of reality TV shows such as Love and Hip Hop and
Diski Divas, and how, in most in cases, the female relationships are usually
defined by cattiness and jealousy. “Most of the executives who produced those shows
are male. So, what you’re seeing is a portrayal of women dictated by the male
gaze.’

Fellow panel member, Chabi Setsubi, chipped in, mentioning that while reality TV
benefits from pitting women against each other, men get celebrated for the very same
behavior. “You look at a show like Running with The Reps, right? They did
exactly the same things you see on Diski Divas: they fought with each other,
got drunk and were in constant competition with each other. They were celebrated for
that, while the Diski Divas aren’t.’

Men shouldn’t hijack the conversation

Lebogang Rasethaba (who is currently working on a documentary called The
People Against Patriarchy
– spoke of the responsibility male filmmakers have to
ensure gender parity. He did, however caution against speaking for women instead of
with them. “You should question your intentions and ask yourself whether you might
be trivialising women’s issues with your work.’

– Written by Rofhiwa Maneta

Jameson Cult Film Club invites you to The Matrix

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Following the previous four installments of the highly acclaimed Jameson Cult Film
Club, this year promises to push boundaries even further as The Matrix is
brought back to life.

This is a film that is recognised as the most influential action movie of its generation
that redefined its genre and created a whole new way of shooting action sequences.
Jameson promises an event that mirrors the movie – where anything is possible and
where you will constantly be questioning what is real and what is not.

The Jameson Cult Film Club celebrates cult film through creating deeply immersive
and highly unique experiences. Only a select few will have the chance to experience
JCFC’s version of The Matrix which takes place in Johannesburg on Thursday,
9 November. The question is, “Are you the one?’

If you are ready to live without fear, jump down the rabbit hole and discover the truth,
then comment below with one of your favourite lines from the Matrix and tag a friend
on social media using #JamesonMatrix.

Local Hero uses Facilis TerraBlock for 4K finishing and Netflix deliverables

Facilis, a leading international supplier of cost-effective, high performance shared
storage solutions for collaborative media production networks recently announced that
Local Hero, a creative boutique for independent filmmakers on the west side of Los
Angeles, is using Facilis TerraBlock for their most demanding 4K finishing and Netflix
mastering workflows.

Working strictly with file-based digital content from its beginnings in 2006, Local Hero
was instrumental in pushing the digital revolution forward in Hollywood to what it has
become today. With years of experience in file-based workflows, the team at Local
Hero routinely consults with clients on how to manage their data, which camera and
codec will bring them the look they want, all before the first frame is shot.

The company provides a wide range of post-production services, including dailies,
colour and digital intermediates, VFX, finishing and final mastering. Working primarily
on independent features and TV shows, last year Local Hero worked on three Oscar
nominated movies – Captain Fantastic, 20th Century Women, and Hell or
High Water
. Like many clients, the Captain Fantastic production took full
advantage of Local Hero’s capabilities, choosing to do the editing, colour and DI, all of
the VFX, as well as the mastering and finishing.

“Since the beginning days of the Red camera and ARRI’s Alexa, we’ve been file-based.
It was a challenge 11 years ago, because some productions were still reluctant to
shoot digital,’ said Steve Bannerman, CEO of Local Hero. “As the technology and
techniques have continued to advance, we’ve been there every step of the way. It’s
what set us apart, and now with our breadth of experience in dailies, VFX, DI and
finishing, we continue to be leaders in all aspects of digital workflows.’

Recently, Local Hero finished 6 Balloons, a new 4K Netflix drama which is
soon to be released. The Local Hero team uses a Facilis 24D connected via 16GB Fibre
Channel to play demanding 4K DPX file sequences into their Resolve system for final
grading and finishing. “We needed a storage system that could play not just any 4K,
but 4K uncompressed DPX file sequences straight into our Resolve system for
finishing. We can’t afford any hiccups, and the Facilis 24D system performs flawlessly
on every production,’ says Bannerman.

Prior to having a Facilis system installed, the team regularly used local storage for
finishing workflows. Media had to be copied or physically moved during post-
production which could cause delays. “We use the Facilis system for its high
performance and speed during grading, but then it becomes a traditional storage unit
for us while the deliverables are being created,’ comments Bannerman.
When using their TerraBlock storage to finish in 4K, if the delivery is for Netflix, the
team creates an IMF (Interoperable Master Format) package using a Clipster 6
system. Since all the original 4K files are on the Facilis storage, it is easy to connect
the Clipster system to the Facilis Volume and selecting the finished sequence for
processing. The Clipster system then references the original 4K media when creating
the IMF package.

“For us, it’s a combination of price, reputation, and relationship. I’d been on the
technology side of the media & entertainment industry for over 20 years prior to Local
Hero, so I’ve known the folks at Facilis for a long time and have known their
reputation. Their price is very competitive, and the performance of the system is
outstanding. They’re very responsive when you need them, making them exactly the
kind of people you want to do business with,’ concludes Bannerman.

SA takes home metal at international craft festival

South African production and film talent recently took home a number of accolades at
the leading international craft festival Ciclope, at the awards ceremony hosted in
Berlin, Germany on 26 and 27 October.

Romance Films/RSA Films took home a gold for Production Design in the Brand
Content category, while Romance Films’ director Terence Neale was also recognised
for Direction (over 90′) in the Brand Content category. Ninety9cents and 0307 Films
were awarded a Bronze in the Low Budget section of the Brand Content category,
for Puma South Africa.

Francisco Condorelli, director of Ciclope, says, “We saw some incredible entries at this
year’s awards, and were inspired by calibre of talent emerging from South Africa.

“Next year we are excited to host the first ever Ciclope in South Africa, specifically
aimed at recognising production excellence across the African continent, in addition to
our annual festival in Berlin.’

For full list of winners, click here.

Panavision brings the millennium DXL Camera and large format lenses to Camerimage 2017

Continuing 25 years of support, Panavision once again celebrates the art and craft of
moving pictures with filmmakers at the Camerimage International Film Festival of
Cinematography, which runs 11 to 18 November 2017 in Bydgoszcz, Poland. This
year, Panavision hosts a masterclass with Oscar-winner John Toll, ASC, and a
workshop on large-format filmmaking.

On 14 November in the MCK, Panavision Day begins with the workshop, ‘The Beauty
of 8K Large-Format’ from 11h00 to 13h00. Peter Deming, ASC recently wrapped
production on The New Mutants, utilising the Panavision Millennium DXL 8K
camera and lenses to create stunning visuals for the next X-Men installment.

A screening of The New Mutants trailer be will explored by Panavision’s VP of
Optical Engineering Dan Sasaki, senior VP of Innovation Michael Cioni, and Light Iron
supervising colourist Ian Vertovec. They will discuss the unique advantages of 8K
capture, high-resolution creative control, and how ultra-high resolution is one of the
best-kept secrets for producing even better imagery.

Toll, who is this year’s Camerimage Lifetime Achievement Award recipient, will
participate in a moderated conversation from 14h00 to 16h30. The two-time Oscar®-
winner (Legends of the Fall, Braveheart) will discuss excerpts from his films,
share anecdotes from the set, and answer questions from the audience.

At the Camerimage exhibition area in the Opera Nova, Panavision will have Millennium
DXLs on display for festival attendees to get hands-on with the camera. The new HDR
OLED Primo Viewfinder, the advanced PX-Pro colour spectrum filter, and a selection of
innovative large-format and anamorphic Panavision lenses also will be showcased
alongside the Panavision System 65mm film camera used to shoot Murder on the
Orient Express
. The iconic tale of mystery aboard the legendary train, directed by
Kenneth Branagh and shot by Haris Zambarloukos, ASC, GSC, will screen on the
opening night of Camerimage.

Adjacent to the Panavision exhibit, the Light Iron Theater will screen DXL footage in
HDR format; Panalux will demonstrate their new underwater light, the AmphiTube
product range, which features a bi-colour LED solution designed for both wet and dry
environments; and LEE Filters, celebrating 50 years in business, will showcase their
next-generation neutral density PanaND filters.

SuperSport and Studio Zoo scoop gold at the Clio Awards

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SuperSport was a big winner at the International Clio Awards, walking away with a
gold award at a glittering event in Los Angeles last week.

The Clio Awards recognise innovation and creative excellence in advertising and are
judged by an esteemed international panel.

Studio Zoo’s SuperSport promo, Touch of French, was awarded gold in the
medium
of Television/Streaming: Special Shoot Spot/Promo Sports. This was the single
winning entry from South Africa.

“We are delighted and humbled,’ remarked Gideon Khobane, SuperSport’s chief
executive. “The competition at international level is particularly strong, so to be
lauded in this fashion is a singular highlight.’

David Martin, the senior creative director at Studio Zoo, with whom SuperSport
collaborated on the promo, said: “Working on the SuperSport brand is always
something we look forward to at the Zoo. It’s such a massive name on the African
continent, and the incredible content they broadcast allows one a lot of flexibility
when it comes to creating promos. They’re also not afraid to take risks, and risks are
what we as creatives live for.

“It’s often the only way to cut through the clutter and create something unique. In
this instance, it was a very simple idea and execution, but simple works, and the
elegance of the graphics created by the very talented artists at Sabre really turned it
into something special.’

Founded in 1959 to celebrate high achievement in advertising, the Clios annually and
throughout the year recognise the work, the agencies and the talent – across
advertising, sport, fashion, music, entertainment, and health care – that push
boundaries and establish new precedents. Time magazine has described the event as
the world’s most recognisable international advertising awards.

RED Digital Cinema showcases new Monstro 8k VV Sensor

RED Digital Cinema will be showcasing its new cinematic Full Frame sensor for
Weapon cameras, Monstro 8K VV, at the 25th Camerimage International Film Festival
in Bydgoszcz, Poland, from 11 to 18 November 2017.

The Monstro 8K VV sensor is an evolutionary step beyond the DRAGON 8K VV sensor
with improvements in image quality including dynamic range and shadow detail. A
Weapon with Monstro 8K VV sensor offers full frame lens coverage, captures 8K full
format motion at up to 60 fps, produces ultra-detailed 35.4 megapixel stills, and
delivers incredibly fast data speeds — up to 300 MB/s.

Festival attendees visiting RED’s stand in the Opera Nova Main Foyer will have the
opportunity to handle the company’s latest DSMC2 cameras, including Weapon 8K VV,
Weapon 8K S35 and Epic-W 8K S35. RED cameras will also be on display at Leica,
Cooke, Zeiss, Angeniuex, Hawk and Panavision stands.

An official sponsor of Camerimage, RED will also host two seminars at the festival. On
13 November, cinematographers Christopher Probst, ASC and Markus Forderer, BVK
will discuss ‘The Future of Digital Formats.’ From music videos to feature films and
original TV series, Christopher and Markus will share their process for evaluating tools,
and approach to choosing a camera and lenses. Attendees will also learn how their
progressive filmmaking, combined with the high resolution, large format and flexibility
of RED cameras, helped to produce the desired results for their latest endeavors. The
seminar will take place at 16h30 in the Miejskie Centrum Kultury (MCK).

On 15 November, Light Iron colourist Ian Vertovec and RED’s Dan Duran will discuss
RED’s “High Resolution Image Processing Pipeline.’ Attendees will learn about the
colour science behind RED’s Image Processing Pipeline (IPP2), which offers a
completely overhauled workflow experience featuring enhancements such as better
management of challenging colours, an improved demosaicing algorithm, smoother
highlight roll-off, and more. Light Iron will also be featuring modern high resolution
workflow, HDR, and its unique colour grade used in the Netflix original series,
GLOW. The seminar will take place at 16h45 in the Miejskie Centrum Kultury
(MCK).

VUBIQUITY to partner with Cell C in new VOD and linear entertainment service

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VUBIQUITY, a leading global provider of premium content and marketing services, has
signed a three-year deal with South African Cellular Operator Cell C, to provide new
and exclusive content and entertainment services throughout South Africa.

The deal encompasses a substantial linear channel entertainment bundle provided to
Cell C via VUBIQUITY and their partners. The deal also covers the licensing and
distribution of video-on-demand (VOD) content covering SVOD, TVOD and the latest
EST catalogues.

The new content offering, called black, from Cell C will be available to anyone across
any network in
South Africa.

VUBIQUITY’s partnership with Cell C is currently the only solution of its kind and a
true market-leader in terms of scope. VUBIQUITY will be providing a mix of premium
linear and VOD content across all genres including premium international content,
local content, Bollywood and Nollywood, and content from across the African
continent.

Adam Poulter, managing director at VUBIQUITY International, said: “We are absolutely
delighted to be working with Cell C on this important and exciting new venture. The
African video market – which is predominantly mobile-first – is constantly changing
and adapting, with current forecasts suggesting there are already over one billion
mobile connections in Africa today. We are proud to be right at the centre of this
growth, offering unique and innovative video propositions for our global customer
base. Our partnership with Cell C is an extremely exciting milestone for us as an
organisation, and one we hope to be a part of for many years to come.’

SatADSL launches first ever Cloud-based Satellite Delivery Platform and new Ka-band services

SatADSL, a provider of professional VSAT services via satellite, has announced the
availability of the industry’s first multi-hubs Cloud-based Satellite Delivery Platform
(C-SDP), with C-, Ku- and Ka-band capability.

The Service Provider has also revealed plans to launch new Ka-band services in South
Africa and Zimbabwe in the first quarter of 2018 to complement its current Ku- and C-
Band services. These will be extended to the rest of the African continent in the
middle of 2018.

Through SatADSL’s C-SDP, a complete OSS/BSS, carrier-grade, fully redundant
platform, Telcos and Service Providers can, for the first time, offer, via the cloud,
satellite services over any frequency band. It includes a Network Management System
which allows IP traffic to be shaped and routed from and to different hubs, while the
built-in Customer Management Tool allows Telcos and Service Providers to manage
and monitor their own customers. A Hotspot Management System lets remote hotspot
networks be configured, managed and monitored and a Billing System enables online
payments and automatic billing.

“The C-SDP is truly a unique solution and has been launched in direct response to
market demand,’ said Caroline De Vos, chief operations officer and founder of
SatADSL. “While it is predominantly aimed at Service Providers, we also plan to allow
other operators to access the C-SDP, giving them the ability to control multiple
technologies on different satellites, all from one single management tool. We also plan
to evolve the platform further as the satellite landscape continues to change and
develop.’

Among the latest technologies SatADSL’s C-SDP can connect to is the latest release of
the HTS-optimised Newtec Dialog multiservice platform. This is enabling the launch of
SatADSL’s innovative Ka band services in South Africa and Zimbabwe next year.

“As a manufacturer of innovative satellite hub systems, we believe that SatADSL,
including its OSS/BSS platform, delivers a very good complement to our product
offering,’ said Jo De Loor, market director for HTS and Enterprise at Newtec. “The C-
SDP and the capabilities it brings to Telcos and Service Providers is a natural fit for our
Newtec Dialog customers, enabling them to extend their market reach.’

SatADSL will showcase the advantages its C-SDP can bring to Telcos and Service
Providers, along with its other connectivity offerings, at stand D71 at AfricaCom 2017,
which takes place at CTICC in Cape Town from Tuesday, 7 November to Thursday, 9
November.

The future of entertainment is launching now

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Joe Public United has announced the launch of a revolutionary entertainment offering,
named black. Having won this unique piece of business earlier on this year, the
agency has been keeping this well-kept secret under wraps for the past few months.

What is black? black is an entertainment platform, and a South African first, that
allows you to rent, buy or subscribe to movies and series (even the latest movies and
brand-new, still-to-be-released international series). You will also have access to
music videos, football club channels, gaming and much more on any smartphone,
tablet, laptop or TV from only R5 for one day.

black is being brought to consumers as a new separate division within Cell C which is
focused on delivering entertainment and content. However, it is network agnostic;
meaning it will be available to any consumer with an internet connection.

black truly is the future of entertainment and to communicate this Joe Public United
launched a full 360-degree campaign dramatising the premise that “If you don’t have
black, you’re living in the past’, because black is “The future of entertainment. Now.’.

The concept of black as a brand arose from wanting to position this new product as
the best, most innovative entertainment offering on the market. The intention was to
create a disruptive, iconic, intriguing and sexy brand that still offers consumers
absolute accessibility and quality. From the start, we knew this brand would require a
highly distinctive identity on which to build strong memory structures.

The name black is bold, expressive, it is mysterious and intriguing. And, like deep
space, the colour black is seemingly endless in its depth. And like its name sake, black
the entertainment platform – once you access it – is also endless, full of mysteries,
adventures and discoveries waiting for you to explore.

A series of humorous TV commercials were produced and shot by Velocity Films and
crafted by director Adrian De Sa Garces. The television spots take consumers back in
time to bring black’s future of entertainment concept to the fore. Epitomising that you
may well be living in the Stone Age when everyone else is in the digitally connected
entertainment world of black.

Starting with a brand positioning and integrated channel strategy, the Joe Public
United group has built this brand and all its facets from the ground up. From
corporate identity, developed by Shift Joe Public, to the brand campaign across all
mass media platforms, to breakthrough digital solutions by Connect Joe Public,
unconventional PR tactics by the group’s PR agency, Engage Joe Public, and all media
planning and buying, the campaign demonstrated the depth of Joe Public United’s
integrated offering to their clients.

“The alignment of the group’s approach to strategy and excellent creative output,
expresses the true partnership potential we have with Joe Public United. We are
excited to be joining forces with the dynamic group and we believe they are best
suited to complement our business,’ says Surie Ramasary, black, chief executive:
Content.

Watch the commercial:

Production Company Credits
Production House: Velocity Films
Director: Adrian De Sa Garces
Director of Photography: Werner Maritz
Executive Producer: Karen Kloppers
Post-production: Left Post Production
Editor: Saki Bergh
Colourist: Keno Naidoo
Online Operator: Keno Naidoo
Audio: Louis Enslin

Agency Credits
Client: Cell C
Brand: black
Agency: Joe Public United
Client Contact: Surie Ramasary Chief Executive: Content, Doug Mattheus Executive
Head: Marketing, Karin Fourie Executive Head: Communications
Above-the-line: Joe Public
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Creative Director: Assaf Levy
Strategic Director: Leigh Tayler
Senior Copywriter: Verona Singh
Senior Art Director: Kursten Meyer
Copywriters: Dominic Hatchuel, Galaletsang Kgoathe
Art Directors: Grant Linton, Mphela Mamabolo
Business Unit Director: Zorana Safar
Group Account Director: Andrew Wright
Account Director: Francois Van Deventer
Account Manager: Kelly Emerton
Agency TV Producers: Wendy Botha, Nikki Shakleford
Digital: Connect Joe Public
Digital Executive Creative Director: Dylan McLean
Digital Creative Director: Daryn Drake
Digital Copywriter: Jared Milne
Digital Designer: Andre Lopion, Aldo Pulella
Digital Producer: Mun Ying de Lacy
Digital Account Director: Tarryn Coetzee
Digital BUD: Tarryn Coetzee
Digital Account Director: Chantal Oliveira
Digital Project Manager: Shea Bauer
Brand Design: Shift Joe Pulic
Christo Kruger: Creative Director
Abigail Sizaliyo: Senior Consultant
Sonia Dearling: Mid-Weight Designer
Public Relations: Engage Joe Public
Puleng Mosholi: BUD
Lerato Molete: Project Manager
Mbali Zondo: Senior Account Manager
Below-the-line: Ignite Joe Public
Ismail Jardine : Client Service Director
Sindy Mazibuko: Account Executive
Dawn Franke: Creative Director

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