SuperSport was a big winner at the International Clio Awards, walking away with a
gold award at a glittering event in Los Angeles last week.
The Clio Awards recognise innovation and creative excellence in advertising and are
judged by an esteemed international panel.
Studio Zoo’s SuperSport promo, Touch of French, was awarded gold in the
medium
of Television/Streaming: Special Shoot Spot/Promo Sports. This was the single
winning entry from South Africa.
“We are delighted and humbled,’ remarked Gideon Khobane, SuperSport’s chief
executive. “The competition at international level is particularly strong, so to be
lauded in this fashion is a singular highlight.’
David Martin, the senior creative director at Studio Zoo, with whom SuperSport
collaborated on the promo, said: “Working on the SuperSport brand is always
something we look forward to at the Zoo. It’s such a massive name on the African
continent, and the incredible content they broadcast allows one a lot of flexibility
when it comes to creating promos. They’re also not afraid to take risks, and risks are
what we as creatives live for.
“It’s often the only way to cut through the clutter and create something unique. In
this instance, it was a very simple idea and execution, but simple works, and the
elegance of the graphics created by the very talented artists at Sabre really turned it
into something special.’
Founded in 1959 to celebrate high achievement in advertising, the Clios annually and
throughout the year recognise the work, the agencies and the talent – across
advertising, sport, fashion, music, entertainment, and health care – that push
boundaries and establish new precedents. Time magazine has described the event as
the world’s most recognisable international advertising awards.
