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Axiz builds digital value chain


Building a value machine to service the growing digital ecosystem is a strategic imperative for Axiz Advanced Technologies. Jacques Malherbe, Axiz Advanced Technologies executive says that distribution is rapidly evolving and thus the role and impact on the channel will be felt. Moving away from the dependence on edge and adopting a digital platform and more focused approach to the related services, Malherbe says the channel will not look the same in five years.

“Axiz has a strongly defined strategy to build a value business and is working closely with both vendors and resellers to create a digitally inspired ecosystem. No longer only a traditional hardware vendor, Axiz is developing a platform and building a hub of integrated cloud-related software, services, and capabilities” says Malherbe.

He says that digitisation is reshaping traditional industries and the associated boundaries, and the channel is no different: “Customer demand will centre on emerging intelligent technologies and all players within the ecosystem need to basically transform or die,” says Malherbe.

In what he calls value-added distribution, Malherbe says that Axiz inserts itself further down the customer’s value chain, providing a platform and ecosystem with a broad array of services and solutions focused on the digital landscape: “We are developing a consumption based income model, which is a very different approach to traditional distribution.”

That aside, he says that the company’s traditional edge business remains strategic and while edge transformation may swing in favour of digital services and solutions over the next few years, it will remain a strong contributor to the overall business.

Malherbe is a believer in the theory of a gradual ascent towards singularity: “The evolution is taking place already, digitisation is real and already shaping and disrupting traditional industries. It’s not a matter of when changes will affect business, but rather how we prepare for them as they already start impacting the bottom line and aggressively challenge business longevity,” says Malherbe.

Axiz partners with Innova to provide HTS connectivity into Africa


In an African channel first, Axiz has announced the signing of Innova HTS, a new partner that enables cost-effective broadband satellite solutions into Africa. Innova HTS complements an already comprehensive range of solutions from Axiz aimed at enhancing its digital platform offering.

With partnerships such as this, Axiz will continue to develop and grow its ecosystem, introducing partners and customers to environments that transcend technology and provide new and innovative opportunities.

Jacques Malherbe, Axiz CTO and managing executive of Advanced Technologies, says that Axiz is pleased to introduce this leading technology into its product and services offering: “We look forward to providing groundbreaking and innovative connectivity technology. Because of the geographical spread in both South Africa and the rest of Africa there are vast areas that have no connectivity. This hampers access to basic internet, IoT and cloud services. All these fourth industrial benefits can only be realised with connectivity.”

Innova HTS is a leader in High Throughput Satellite (HTS) services in Africa. Innova HTS director Rob Griggs, explains: “While Ka-band HTS has been in the first world for three years, extensive coverage for Africa only came about with satellites being launched from late 2017 onwards. Ka-band HTS is a game-changing industry wide innovation that is vastly expanding the market for satellite communications. Furthermore, the economic broadband speeds, low-cost Ka-band terminals and simple implementation, lends itself to a channel model from a respected distributor such as Axiz”.

He says that the UN has declared Internet access a basic human right, but hundreds of millions of Africans still remain unconnected: “Axiz and Innova HTS’s vision is to accelerate the adoption of HTS satellite broadband enabled WiFi to them.”


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