The 2018 edition of the annual APEX awards once more boasts a highly regarded adjudication panel. The panel consists of captains of industry from a variety of disciplines, all of whom together will be combing through entries to find the ‘work that works’. Drawn from strategy, digital, creative, research, media, marketing as well as agency heads, the list of judges is veritable who’s who of the industry.
For more than two decades, the APEX awards have honoured highly effective communications campaigns in South Africa and the jury will be screening entries for campaigns that rose above the clutter, had extensive reach and communicated via mediums that delivered on campaign objectives. The rigorous adjudication process spans three rounds during which submissions are judged against specific criteria including rigour, a degree of difficulty, clarity of evidence, compelling case, and insight.
“The tangible results attained by the campaigns entered into the annual APEX awards are the pinnacle of proof in relation to the profession’s contribution to business success. Winning an APEX adds and reinforces credence in what we deliver as an industry and reaffirms our contribution within the context of the broader economy,” says Odette van der Haar, CEO of the Association of Communications and Advertising (ACA) which hosts the annual APEX awards.
An APEX award is a definitive manifestation of great ideas meeting great results. At the same time, it is an essential business tool that affixes value to credentials for agencies, marketers and leading brands. The awards programme recognises the work that provided a creative solution to business problems, celebrating campaigns that demonstrated effectiveness in creativity. Those that extended beyond mere pictures and words, but rather showed strategic and creative intellect. These are the campaigns that add value to the currency of the industry.
“Winning an APEX is a proverbial feather in cap not only for the agency but also for the brand as it brings to the fore the contribution demonstrated by the campaign in terms of the company’s bottom line. APEX is about partnerships and collaboration between agencies and their clients in the pursuit of a common objective. To deliver efficacy in marketing and communications with respect to business success,” concludes van der Haar.
The 2018 APEX awards jury members are as follows:
|Ana Carrapichano||Founder and group CEO||Mediology|
|Andrew Shuttleworth||Executive managing director||House of Brave Group|
|Daniel Naidoo||Director||Gendel Interactive|
|Fran Luckin||Chief creative officer||Grey Africa|
|Gareth Leck||Group CEO||Joe Public United|
|Ivan Moroke||CEO||KantarTNS / Co-Currency|
|Jerry Anthonyrajah||Head of marketing, strategy and new business development||JET|
|Julian Ribeiro||Head of marketing, communications & sales||Stadio Holdings|
|Kabelo Lehlongwane||Deputy director of strategy||FCB|
|Katlego Moutlana||Head of strategy||Mortimer Harvey|
|Mick Blore||Chief creative officer||McCann|
|Mike Jones||Marketing manager||MultiChoice DStv Premium|
|Mogorosi Mashilo||Founder and director||TrendER|
|Natalie Botha||Creative development director||Kantar Millward Brown|
|Neil Higgs||Independent consultant||ex TNS Global|
|Odette van der Haar||CEO||ACA|
|Priniven Pillay||Independent strategist|
|Robert Grace||Founding partner & head of strategy||M&C Saatchi Group|
|Roxy Maqache||Founder and CEO||Desert Arabia Investments|
|Sbu Sitole||Co-founder and executive creative director||The Odd Number|
|Terri-Leigh Cassel||MD||Shift Joe Public|
|Veli Ngubane||Founding partner and CEO||AVATAR|