As from March, SABC3 has ramped up its commitment to catering for the Deaf Community by adding wall to wall subtitles on the channel’s flagship soapie, Isidingo. This reflects SABC’s strong support for fostering deaf pride.
“SABC3 has supported the Deaf Community in South Africa in a significant way over the past years through DTV, the popular programme made by and for the Deaf. This community is very important to the SABC and to the channel in particular and so it gives us real pleasure in being able to provide wall to wall subtitling on Isidingo. Our hope is that this will enhance the viewing pleasure of the community and grant them full access to South Africa’s most popular soapie,’ says SABC3 acting GM Ed Worster.
SABC3 has aired the magazine programme DTV since 1996 and this pioneering Deaf Community platform, which connects deaf people with sign language, has proven to be an example for programmes across the world such as Vee-TV in the UK. Proudly for the Deaf, by the Deaf and made accessible to a broader audience through subtitles and voiceovers, DTV airs on SABC3 on Sundays at 11.30am and is presented by the effervescent Candice Morgan.
The channel’s commitment to motivate and empower, is reflected in a range of programmes including Around Iceland on Inspiration, the South African travel documentary series which premiered in December and aired on Sundays at 6pm. Following extreme adventurer Riaan Manser and cerebral palsy sufferer Dan Skinstad as they circumnavigate Iceland on kayaks in a 116 day expedition, Around Iceland on Inspiration is an encouragement for those who are afflicted by physical limitations.
Isidingo airs on weekdays at 7.30pm on SABC3.
