East African three-in-one service provider Zuku has announced that its flagship sports channel, Zuku Sports, has secured the exclusive broadcast rights to the African Athletics Championships, being held in Porto Novo, Benin between 27 June and 1 July.
Zuku Sports’ rights package consists of live coverage of the entire event, plus a daily highlights package summarising the events of the day. Athletics is hugely popular in the market, helped by the stellar performances of African athletes at world events. Zuku’s inclusion of The African Athletics Championships is part of a broader commitment to provide content that is relevant to its subscribers.
The previous edition took place in Nairobi in 2010, and saw Kenya end the Championships at the top of the medal postings. The Kenya Team of 42 athletes left Nairobi for Benin this morning to compete in 15 different events with great expectations for medal hopes. Some of the athletes participating in the 18th African Championships in Benin have also qualified for the London Olympics starting on the 27 July.
Hannelie Bekker, Managing Director of Wananchi Programming says: “Securing the exclusive rights to broadcast such an important athletics event in East Africa is a huge honour. It’s a big year for sport, African athletes are doing well, and we are delighted to showcase and celebrate that.’
Zuku Sports broadcasts a wide range of athletics events, including the prestigious Diamond League, a comprehensive IAAF package which includes the 2013 world athletics championships, and high profile marathons.
