As from 3 July pan-African entertainment channel MTV South Africa, viewed in almost 2.3 million homes in 49 countries, adds local flavour to its programming and interaction with the audience, focusing on the South African market.
A campaign (on air, digital and social media, off air) will support and communicate the new positioning of the channel, which will feature worldwide MTV hits such as the Shore franchise, Ridiculousness, Teen Mum/16 & Pregnant, Plain Jane, Made, Awkward and local initiatives.
The channel is looking for proposals for a weekly show featuring the top 10 most voted videos on the channel’s website / social media pages (the countdown made by fans / MTV viewers) + 3 x packages (1-3 minutes) touching on contemporary pop-culture (local and international) with a special attention to what’s hot on the internet and in the market, what’s relevant for MTV’s millennial audience this week, what makes them tick (eg. viral video of the week, most popular pix on instagram this week, worst outfits on the red carpet, breaking news in South Africa this week, best new video of the week, etc.)
Presenter links to be shot on location – from venues, “hot spots’ and locations that resonate with core audience and “look good’ on camera. These locations can be showcased throughout the presenter links and essential serve as part of the “lifestyle’ content of the show (eg. clubs, restaurants, galleries, shops, etc.).
One or two hosts to start off with, local celebs, close to the MTV brand values (authentic, emotionally-charged / empathic / engaging with our audience, contemporary, digital native), possibly with a big following on social media (Facebook, twitter, instagram, etc.)
Suggestions to be included in pitch.
Content
Weekly guest (ie. musicians, artists, actors, both local and international), suggestions to be included in pitch
Target audience: 16 to 24 age group, male and female
Duration: 13 episodes x 1 hour (duration: 44 minutes)
Programming strategy: 1 premiere on Fridays + repeats on weekend daytime / peak time / late night
Guidelines
Reinforce the positioning of MTV as an indisputable guide in pop culture and trends
Give the inside story to artists / talent, be aspirational for our fans
Be “glocal’: reflect both local pop culture and international
Be entertaining, fun, engaging
Be competent / credible
Be understanding, in touch with the MTV audience. The audience is the star!
Budget
R70 000 x episode
Broadcast date
7 August 2013
Time slot
Wednesdays at 16h40
Creative information
Please supplies CVs of the key creative personnel who will be attached to the project
Production/ contractual information
Physical address of registered production office
Specify the production facilities that will be used
A production schedule
Full names and ID numbers of individual producer/s
Full names and ID numbers of directors or partners of company/ partnership
Company registration certificate & VAT registration certificate
Income tax number
BEE rating / status
The technical and editorial standards required by MTV will be set out in the production agreement.
MTV will have final editorial and creative control over all aspects of the commissioned programming. MTV abides by the Code of Conduct as outlined by the South African Broadcasting Complaints Commission of South Africa (BCCSA).
MTV reserve all rights not to proceed with production.
The decision regarding the preferred supplier is final.
Pitch deadline & contact details:
12 July 2013
Contact Hamid Idjou on idjou.hamid@vimn.com and
011 428 2900
