On 21 November 2014, PromaxBDA Africa 2014 took place at the Maslow Hotel in Sandton, Johannesburg. This year’s theme – Evolution – embraced the new organic landscape of content marketing.
Similarly, the PromaxBDA Africa 2014 awards have evolved to include awards for, Best Sponsor / Brand Integration Spot(s); The DStv/M-Net Most Innovative Use of Digital; Channel Brand of the Year; and Best Radio Promotion.
This year’s awards winners are:
Best Television Image Campaign
Gold – Ogilvy & Mather Johannesburg for “Feel Every Moment’
Silver – Eject Media for “The Oscar Pistorius Trial’
Best Television Image Promo
Gold – Electronic Media Network for “Channel O’
Silver – Spitfire Films for “Walking Dead’
Best Themed Campaign
Gold – Eject Media for “What Are You Paying?’
Silver – Clearwater for M-Net Movies for “The Dark Knight’
Best On-Air Program Campaign
Gold – Viacom International Media Networks Africa for “MTV Base Guinness Made of Black’
Silver – Viacom International Media Networks Africa for “MTV Africa Music Awards 2014’
Best News and Current Affairs Promo
Gold – Eject Media for “The Oscar Pistorius Trial’
Silver – Birthmark for “kykNET Stem Promo’
Best Documentary or Factual Entertainment Promo
Gold – SET Africa for “Happily Never After’
Silver – A+E Networks UK for “Nelson Mandela Redrawn’
Best Entertainment Promo
Gold – SABC 1 for “Television Manifesto Entertainment’
Silver – BBC Worldwide for “Come Dine With Me season 3’
Best Reality Promo
Gold – Birthmark for “Big Brother Hotshots launch promo’
Silver – Lucky Bean Media and Quizzical Pictures for “Masterchef SA’
Best Lifestyle Promo
Gold – Studio Zoo for “Host with the Most’ on DStv
Silver – BBC Worldwide for “Love Baking’
Best Children’s Promo
Gold – Viacom International Media Networks Africa for “Nickelodeon Genius Brought to you by Melrose’
Silver – Cartoon Network Mena Africa for “Adventure Time: The Fox’
Best Drama Promo
Gold – BBC Worldwide for “Dr. Who – 50th Anniversary’
Silver – BBC Worldwide for “Sherlock season 3’
Best Drama Campaign
Gold – Fox International Channels Africa for “Fox Crime – Rogue’
Silver – SET Africa for “Hannibal season 2 campaign’
Screen Africa Best Movie Promo
Gold – Universal Networks International for “This is Studio Universal’
Silver – Studio Zoo for “DStv Box Office’
Best Sports Promo
Gold – T&W for “SuperSport Soweto Derby’
Silver – C Squared for “ATP/WTA Tour’
Best Sports Campaign
Gold – T&W for “SuperSport FIFA World Cup 2014’
Silver – C Squared for “ABSA Currie Cup’
Best Special Event Promo
Gold – Electronic Media Network for “Channel O’
Silver – Studio Zoo for “Earth Hour on DStv’
Best Weekly Wonder
Gold – T&W for “SuperSport US Masters’
Silver – Universal Networks International for “Mentalist’
Best Use of Humour in Promotion
Gold – C Squared for “ABSA Currie Cup – The Line Marker’
Silver – Universal Networks International for “Van Damuary’
The Mama Africa Award
Gold – Electronic Media Network for “Channel O’
Silver – Viacom International Media Networks Africa for “MTV Base Guinness Made of Black – Ajuma’
Best Promo Not Using Program Footage
Gold – SABC 1 for “Television Manifesto’
Silver – BBC Worldwide for “Come Dine With Me season 3’
Best Promo Only Using Program Footage
Gold – Viacom International Media Networks Africa for “MTV Base Guinness Made of Black Ajuma’
Silver – T&W for ” SuperSport Masters’
Something For Nothing
Gold – SABC 1 for “SABC 1 Music’
Silver – A+E Networks UK for “Evil Up Close’
Best Music Composition
Gold – Birthmark for “Big Brother Hotshots launch promo’
Silver – e.tv for “e.tv 15th Birthday Generic’
DStv/M-Net Best Editing
Gold – e.tv for “e.tv Channel Generic March’
Silver – Viacom International Networks Africa for “MTV Base Guinness Made of Black – Opening Sequence’
Sound Design Award
Gold – S2 Multimedia for “Boxing theme piece – Step Into the Ring’
Silver – Electronic Media Network for “Channel O’
Best Copy/Script Writing
Gold – Electronic Media Network for “Channel O’
Silver – SABC 1 for “Television Manifesto Entertainment’
Best Directing
Gold – Electronic Media Network for “Channel O’
Silver – SABC 2 for “SABC 2 You Belong’
Most Outstanding Promo Ad of the Year
Gold – Admit One Productions for “UEFA Champions League 2014/2015 – Football Forever’
Silver – Clearwater for “M-Net – Dark Horse June’
Best Outdoor Poster
Gold – Masters & Savant Worldwide for “SSP’ outdoor poster
Silver – e.tv for Rhythm City
Best Print Ad
Gold – A+E Networks UK for “Nelson Mandela Redrawn’
Silver – BBC Worldwide for “Great British Bake Off’
Best Sponsor/Brand Integration Spot(s)
Gold – Viacom International Networks Africa for “Nickelodean Genius brought to you by Melrose’
Silver – Viacom International Networks Africa for ’MTV Base Guinness Made of Black – Ajuma’
SABC Best Integrated Marketing Campaign Award
Gold – The Walt Disney Company Ltd. for “Unathi Msengana Cameo Role – Doc McStuffins’
Silver – Masters & Savant Worldwide for “Raise Your Hand integrated marketing campaign’
Best Public Service Announcement/Community Spot
Gold – Birthmark for “kykNET Stem’ promo
Silver – Studio Zoo for “DStv Care More – Little Fighters Cancer trust’
Best Use of Social Media
Gold – Masters & Savant Worldwide for “Raise Your Hand Social Media’
Silver – Viacom International Networks Africa for “Comedy Central – The Fig’
Best Interactive Promotion
Gold – Viacom International Media Networks Africa for “MTV Video Music Awards 2014 – Call to Action’
Silver – C Squared for “Barclays Premier League 2014’
Best Radio Promotion
Gold – Studio Zoo for “DStv Box Office Winter – Granny Radio spot’
Silver BBC Worldwide for “Great British Bake Off’
Best On-Air Branding Design
Gold – Monarchy for “CI International Rebrand’
Silver – Viacom international Media Networks Africa for “MTV Africa Music Awards 2014 On-Air Package’
Best On-Air Ident Design
Gold – NBC Universal International Television for “Universal Channel Idents’
Silver – Monarchy for “CI Ident – Cult’
Best Program title Sequence Design
Gold – Dream On for “Talents D’Afrique’
Silver – Viacom International Media Networks Africa for “Comedy Central roast of Kenny Kunene’
Best Original Logo Design
Gold – Birthmark for “Channel O iRequest’
Silver – Electronic Media Network for “Channel O’
Best Use of Typography
Gold – A+E Networks UK for “Nelson Mandela Redrawn’
Silver – Viacom International Media Networks Africa for “Nickelodeon on Genius brought to you by Melrose’
Best CG Animation
Gold – S2 Multimedia for “Glasgow 2014 Commonwealth Games’
Silver – A+E Networks for “CI Winter Ident’
Best Visual FX & Compositing
Gold – C Squared for “ATP/WTA Tour’
Silver – Admit One Productions for “Vodacom Super Rugby 2014’
Best Design Without Footage
Gold – A+E Networks UK for “Nelson Mandela Redrawn’
Silver – Clearwater for “M-Net – House of Cards’
Most Outstanding Design in Promotion
Gold – C Squared for “ATP/WTA Tour’
Silver – Viacom International Media Networks Africa for “Nickelodeon On Genius brought to you by Melrose’
The Future Award (Sponsored by T&W)
Gold – Learn 3D for “Quean Groenewald’
DStv/M-Net Promo Rocket Award
Gold – Sony Max Africa & SET Africa for “Anna Sabati’
Channel Brand of the Year
Gold – Monarchy for “Crime & Investigation’
Silver – Studio Zoo for “DStv new corporate identity’
