PromaxBDA, after considerable consultation and review, has streamlined the judging process for the PromaxBDA Africa Awards by reducing the main
judging criteria categories from three to two.
The PromaxBDA Awards stand for excellence in the media marketing space and are
regarded as one of the most prestigious awards programmes for creative endeavour in this field.
The new judging criteria are now as follows:
Message Effectiveness
Beyond creativity and production value, this is specifically about how clearly the
message is being communicated, how effective that message is being conveyed and
how successfully its objectives are being met in the entry.
Overall Creativity
How does the entry compare with similar promotional items, displays, print ads,
spots or campaigns with regard to originality of concept?
Previously the marketing objectives accounted for 1/3 of the total score. This is no
longer the case. Submission of scores will be based on the new criteria. The
“marketing objective’ is now meant to only help provide context to the entry should
the judges need clarification. Entrants are encouraged to include a brief summary of
the “marketing objective’ only as a reference for the judges.
In line with the changes, PromaxBDA have reduced the number of characters from
1000 to 250 in the “marketing objective’ section and have also eliminated “marketing
objective’ from the list of disqualifying criteria.
The award-winners will be announced on 20 November at the culmination of the
PromaxBDA Africa Conference, which takes place at The Maslow hotel in Sandton,
Johannesburg.
