Imagine Communications, a provider of video and advertising solutions serving the
media and entertainment, multichannel video programming distributors and
enterprise markets; and EVS, a developer of live broadcast and media technology
for sports, news and entertainment, have announced a partnership that embraces
industry standards for IP signal distribution to deliver an end-to-end solution for live
production, slow motion and instant replay operations. The integrated solution will
focus initially on utilising the SMPTE 2022 and JPEG2000 (J2K) standards for moving
and managing SDI and compressed signals over IP to bring increased agility and
cost efficiencies to live production facilities, as well as helping to enable
broadcasters to seamlessly transition to an all-IP ecosystem.
The alliance strengthens EVS’ global live enrichment offering, comprised of its video
production and content management solutions, and Imagine Communications’
routing and processing platforms. The combined end-to-end solution is designed to
deliver the reliability, quality and performance that news, sports and live production
operations demand.
“As a true pioneer of live video replay and instant video enrichment, EVS has
always been at the forefront of practical technology innovations offering real
benefits to our clients,’ said Muriel De Lathouwer, managing director and CEO, EVS.
“Our open collaboration with other industry leaders such as Imagine
Communications enables us to present our customers with comprehensive IP-based
workflows relying on our legendary robustness and flexibility for future live
operations.”
Shifting video consumption patterns and new competitive demands are putting
increased pressure on media and entertainment companies to improve the quality,
productivity and efficiencies of their production facilities. By embracing industry
standards that enable multivendor interoperability and a gradual and pragmatic
migration to next-generation technologies, broadcasters are able to build out future-proof facilities that deliver higher-quality content, are operationally efficient and
possess the agility needed to pursue new monetisation opportunities. The flexibility
of IP also relieves live production environments of many of the architectural
constraints of proprietary solutions, including dependency on inter-site connectivity
for wide area workflows.
By leveraging industry standards to forge an end-to-end, best-of-breed solution,
Imagine Communications and EVS are providing customers with a seamless
migration path to next-gen IP technologies. The joint solution creates a hybrid SDI-IP environment that allows media companies to preserve baseband investments and
maintain operational transparency while benefitting from the performance and cost
efficiencies of Commercial Off-The-Shelf (COTS) switching equipment.
