The ATFT presents entrepreneurship workshop


The Association for Transformation in Film and Television (ATFT) and the ABSA Centre
of Entrepreneurship in Gauteng are hosting an introductory entrepreneurship
workshop for television and film production companies.

As part of the ATFT’s mandate to up skill members in financing and business skills,
the organisation is running an accelerator programme, supported by the Department of Trade and Industry, for all the companies that have travelled with the ATFT to
international film markets to date.

The ATFT accelerator programme is a cohort-based programme that includes
mentorship in film and developmental components and will culminate in the
participants attending markets designed to advance their businesses.

This programme aims to assess the needs and challenges for black owned South
African film and television production and distribution companies, to export their
content and attract foreign direct investment (FDI).

The ATFT accelerator programme will address these challenges through several,
combined, long-term, developmental programmes that leverage the expertise of local and international professionals in various fields. These programmes plan to
empower local production companies to make themselves and their products
(content) ready for selected export markets and to conclude deals at those markets in an aim to generate sufficient on-going revenue.

The first preliminary workshop, leading up to the export accelerator programme,
will be held in association with the ABSA Centre of Entrepreneurship in Gauteng.
This workshop will explore how the centre can assist production companies as Small and Medium Enterprises (SMEs)
in accessing business tools and resources.

ABSA runs an entrepreneurship centre in Newtown, Johannesburg, in collaboration
with various private and public partners including the City of Johannesburg. This
initiative is in addition to the R250 million in non-traditional lending that ABSA
committed to in 2013 aimed entirely at the SME
sector in South Africa. The purpose of this hub is to support entrepreneurs beyond
just their financial needs.

The private and public partners involved in ABSA’s SME initiative include: the City of
Johannesburg, Telkom, Microsoft, SARS, South African Breweries, GIBS, KPMG,
MassCash, SAIPA, South African Bureau of Standards, Sustainable Entrepreneurship
Accelerator and Proudly South African. The overarching objective of the Centres of
Entrepreneurship is to increase cooperation in the development of small businesses
through the transfer of skills such as financial literacy, knowledge sharing,
mentorship, networking opportunities, infrastructure and HR expertise.

The workshop will take place on 22 September from 10h00 to 13h00 at the ABSA
Centre of Entrepreneurship in Johannesburg.

To pre-register, email:


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