After an impressive run at the Loeries® Awards earlier in the year, Impact BBDO
Dubai took the top spot on the Top Ranking Agency in 2015, while King James Group
beat Ogilvy & Mather Johannesburg and Y&R SA for Top South African Agency. For
the region outside South Africa, Impact BBDO Dubai heads up the top five, followed
by Geometry Global Dubai, Havas Worldwide Tunisia, Ogilvy & Mather Africa
(Kenya), and Scanad Kenya.
AAA School of Advertising reclaims their place as top educational institution after
coming second to North-West University in 2014. King James Group co-founder
Alistair King is the number one Chief Creative Officer in 2015, with Graham Lang
(Y&R SA) and Mike Schalit (BBDO) rounding out the top three.
Now in their fifth year, the Loeries® Official Rankings™ provide a comprehensive
overview of the annual performance across the brand communications industry
throughout Africa and the Middle East.
Ranking points are allocated to brands, agencies and individuals, based on results
from Loeries Creative Week held in Durban this past August.
“The Loeries Official Rankings are the best way to gauge who’s doing the most
innovative work throughout our region. This year we’ve expanded the tables to
highlight agencies in South Africa as well as outside our borders, which offers a
comprehensive overview of the regional landscape,’ says Loeries CEO Andrew
Human.
The Loeries is a not-for-profit organisation that recognises and rewards creative
excellence in the brand communications industry, and highlights the value that
creativity and innovation add to our brands.
