Despite the widespread availability of inexpensive ancillary TV streaming devices,
new TDG research finds that 32% of OTT TV users prefer having the native
connectivity of a smart TV. This is according to data featured in TDG’s Video
Behavior in the Age of Quantum Media, a survey of 2000 US adult broadband users,
60% of which use an over-the-top (OTT) streaming service on a home television.
When asked which TV streaming platform they prefer, 32% of OTT TV users
selected their smart TV. Interestingly, this is pretty much equal to the penetration
of smart TVs in general.
Game consoles followed second, selected by 25% of OTT TV users, while internet
set-top boxes were preferred by 17%. Streaming sticks and Blu-ray players were
selected by 10% of OTT TV users.
Why do smart TVs top the list? According to Michael Greeson, director of Research
at TDG, smart TVs top the list because they are easy to use. “With smart TVs,
viewers are not required to manually switch inputs from the TV to another device or
pick up a different remote in order to access their favourite streaming apps and
programs.’
