Managing director of Ogilvy & Mather (O&M) Johannesburg, Alistair Mokoena,
announced the promotion of Tracey Edwards to deputy managing director of the
Johannesburg office. She is currently managing partner at the agency, overseeing
the KFC account – one of the largest accounts in the O&M South Africa Group.
Together with Mokoena, Edwards will help drive agency growth and excellence in
client service, while retaining her responsibilities on KFC.
Edwards first started her communications career in public relations at Leo Burnett,
before joining O&M Johannesburg in 2001. Over her 17-year career, she has worked
with a number of brands, including Avis, Coca-Cola, MultiChoice and Unilever. Most
recently, she has led the KFC account at O&M as managing partner and established
the agency’s first fully-integrated CoLab, which quadrupled the size of the account.
Under her leadership, the Ogilvy & KFC partnership received recognition at local and
international shows, such as The Loeries, Ad Review and Cannes Lions.
Commenting on her promotion, Edwards said, “At a time when integrated
communications is so important, I am especially thrilled to propel creative and
effective work for more of the clients we work with. I am looking forward to
supporting our teams to keep embracing David Ogilvy’s spirit of “divine discontent’,
to further grow some of the country’s most loved brands.’