In two new commercials for DStv Compact directed by Malo 8 of Frieze Films, the heroine Mavis encourages all newcomers to avail themselves of the offerings of the DStv Compact pay-TV package.
It took two days to shoot the commercials, which were conceptualised by Ogilvy Jhb. In the first, the 45-second "Visitors", Mavis confides that people never seem to leave her alone. True to her word, a series of would-be visitors armed with compliments and cakes try to “visit” Mavis because she has DStv. Even the reverend gets turned away. The voice-over ends the commercial with “Make your home the place to be with DStv Compact”.
"Milkshake", the second commercial (which is 30-seconds long), shows Mavis seeing her teenage daughter and friend dancing to a hit song on the television. Mavis snatches the remote to pump up the volume and show the girls how to “get down”.
The creative team at Ogilvy behind the commercials consist of creative director Jonathan Beggs, art director Tetteh Botchway, and copywriter Zwelakhe Tshabangu.
Says Botchway: “It was exciting to work with Malo 8 and we were really, really happy with the end result. We had previously worked with him before on a SuperSport commercial and were keen to work with him on something bigger. Malo’s director treatment is spot-on, completely professional and in-tune.”
