Nielsen champions South African digital innovation


Global measurement and data analytics company Nielsen has collaborated with ICT specialist BCX to form part of the judging panel on the inaugural BCX Digital Innovation Awards that are set to reward and recognise South African businesses that are growing the economy through digital innovation.

Commenting on Nielsen’s participation, Digital Ad Ratings Manager in South Africa Noah Makholwa says it’s vital for businesses to adopt new and existing technologies as they look to offer greater value to clients and attract new markets. “We believe this is an incredible opportunity for South African businesses and we’re therefore proud to be in association with brands and organisations – such as BCX, that are shaping our economy and paving the way for South Africa’s digital tomorrow.”

In terms of the structure of the awards, Makholwa explains; “The judging criteria looks at both incremental innovation and disruptive innovation. We’ll be looking for SMEs and large enterprises that continually and consistently place emphasis on making their current offerings more competitive, by utilising existing technology to increase value to the customer within the existing market through enhancements or simplifications. The awards will also recognize outstanding use of new technology to create a new market for a new branch of customers.”

BCX have called on South African businesses that are growing the economy through digital innovation to enter these awards, in the following categories:

  • SME award
  • Large Enterprise award

Looking to the future, Makholwa adds; “As South Africa takes on the mandate of growth into the 4th Industrial Revolution, businesses in the country face mounting pressure to evolve. By taking on the challenge and innovating with new and existing digital technologies, companies contribute to the economic strength, societal well-being, and effective governance of our nation.”

Entries to the first ever BCX Digital Innovation Awards are open until 15 October 2019 with the awards set to take place in November 2019.