Visit Sony Professional Solutions at Mediatech Africa


At Mediatech Africa 2019, Sony Professional Solutions will be showing the VENICE motion picture camera system and the HDC-3500 camera system, among other exciting products and solutions…

VENICE from Sony is a cinema camera created by and for the cinematographer. It’s equipped with a newly developed full-frame image sensor meeting the needs of the film industry by pushing the boundaries of large-format image capture with exceptional picture quality. With the wide latitude and gamut recorded by the VENICE, freedom of expression is significantly expanded in grading. With a user-friendly design, clear and simple menu navigation, and a highly durable, reliable construction, the VENICE allows you simply to concentrate on filming, and not on the camera.

Sony is upgrading its capabilities by introducing High Frame Rate (HFR) shooting, advanced remote-control functionalities and Cooke/i3 and Zeiss extended metadata support as part of its latest firmware update. The new optional High Frame Rate license allows VENICE to shoot at speeds of up to 120fps at 4K 2.39:1, and 60fps at 6K 3:2 as well as up to 110fps at 4K 17:9 and 75fps at 4K 4:3 with anamorphic lenses. The new additional frame rates are particularly well-suited for drama, movie and commercial productions in 4K and 6K, as well as productions at 50/60p in 6K and large viewing angle VR productions at 6K 3:2 in 60p.

Did you know?

James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming Avatar sequels.

The HDC-3500 (three 2/3-inch 4K CMOS sensors) portable system camera offers high modulation of depth for HD and 4K production, as well as wider dynamic range. The system camera supports HD, HDR and 4K, as well as IP capabilities. The HDC-3500 has an exchangeable transmission side panel allowing users the flexibility to choose between triax, fibre or wireless transmission, depending on their operational needs. All can easily be switched using Sony’s unique and simple side panel interface.

Visit Sony Professional Solutions at Mediatech Africa 2019, taking place from 17 – 19 July at the Ticketpro Dome, Johannesburg.


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