Canon at Photokina 2018


Canon’s state of the art stand was opened with an orchestrated display of lights, smoke and music to reveal what is undoubtedly Canon’s strongest and most inspiring line-up of imaging, print and video technologies ever.

The star of the show was most certainly the pioneering and revolutionary new EOS R System. Launched in September, the EOS R System delivers an entirely new level of innovation, enabling richer, more detailed results, with unparalleled levels of sharpness and detail. Taking photography and filmmaking into an exciting new era, the EOS R’s innovative new RF lens mount has been engineered with the perfect blend of optical, mechanical and electronic design, to capture unique moments in previously impossible ways. Visitors to the Canon stand can experience the EOS R’s remarkable features first-hand, including the world’s fastest autofocus[i] low-light shooting capabilities and impressive levels of customisation.

Dana Eitzen, Corporate and Communications executive from Canon SA said about Photokina: “For over 80 years, Canon has inspired and empowered photographers and filmmakers, from novice to professional, to explore their world and capture moments using the universal language of imagery. What a thrill to give expo visitors and Canon SA customers a chance to see and experience the revolutionary full frame EOS R and the RF lenses for the first time.”

Throughout Canon’s entire range, from the recently launched PowerShot SX740 HS and the award-winning EOS M50 to the standard-bearing EOS-1D X Mark II – Canon has a camera to meet all photography and videography needs, from professionals just starting out, to enthusiasts capturing special memories, or independent filmmakers shooting their latest film. Canon’s product experts were at the Expert Bar to help attendees pursue the perfect shot and expand photographic knowledge.

Pushing creative boundaries and championing visual storytelling, Canon’s globally renowned ambassadors were on the Spotlight Stage, hosting a series of insightful and compelling talks and workshops throughout the four-day show. From capturing stunning images to printing and sharing them with friends and family, Canon supports users at every stage of their imaging journey. The full PIXMA and Pro Print range was also in action to demonstrate how Canon’s world-class print technology and inks transform digital image libraries into high-quality prints.

[i] As of 5 September 2018, measured using CIPA-compliant guidelines, and internal measurement method with the RF 24-105mm f/4L IS USM lens at 24mm setting and AF set to one-shot AF


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