Panasonic SA launches new South African headquarters in Cape Town

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On 12 July, Panasonic South Africa – a subsidiary of Panasonic Corporation – launched its new South African headquarters in Century City, Cape Town.

The event was attended by the managing executive officer of Panasonic Corporation in Japan, Daizo Ito; premier of the Western Cape, Helen Zille; Western Cape Minister of Finance, Dr Ivan Meyer; head of the Africa Region, Hiroyuki Shibutani; and the managing director of Panasonic South Africa (Pty) Ltd, Hidetoshi Kaneko.

Kaneko told Wesgro: “We are excited about our new headquarters in Cape Town. We decided to move to the Western Cape because of the growth in our customer base in this region, and access to other large companies located in the Cape. We are also encouraged by its strong skills-pipeline.”

At the launch, Zille said: “We welcome this latest move by Panasonic. It is a great vote of confidence in our region to have such a major global player set up base in Cape Town. Since 2009 we have worked tirelessly to create a conducive environment for businesses to operate freely, create jobs and grow the economy.”

The new Century City based facility has established a “Life Experience Centre”, open to the public and designed to enable Panasonic to hear customer voices with the aim of developing new products which are uniquely suited to the South African market. On display are several Panasonic products which are available in other parts of the world but have not been introduced into the South African market as yet.

In March, Panasonic launched the “YOU CAN BE THE LIGHT” project in collaboration with the Nelson Mandela Foundation. At this ceremony Panasonic donated the first batch of Panasonic-branded solar lanterns (414 units) to the Foundation, who in turn will distribute the units to those in need of lighting in off-grid areas. As 2018 marks the 100th anniversary of Nelson Mandela’s birth and the founding of Panasonic by Konosuke Matsushita, Panasonic multiplied 100 by two and aims to donate 10 000 lights over the next few years.

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