Net#work BBDO wins Primedia Broadcasting account


Net#work BBDO has been awarded the Primedia Broadcasting advertising account for flagship radio stations 702 and 947. In addition to these, Net#work BBDO will also be doing work for the transversal brands – Lead SA, EWN and parent brand Primedia Broadcasting.

Boniswa Pezisa, BBDO South Africa Group CEO, says working with Primedia will add to the group’s repertoire in the broadcasting and channel marketing space. Having previously partnered with SABC Commercial & Public Radio to turn its flagship brands around such as Metro FM, 5FM, Good Hope FM and SAFM just to name a few. Pezisa says that this relationship with Primedia is an exciting opportunity to tap and build on our radio credentials for the current marketing challenges.

“We are also excited by the opportunity to leverage Lead SA for  Primedia Broadcasting, giving brands a purpose is something that we revel in. As an agency born in the same month as the new South Africa, Net#work BBDO delights in the crazy kind of optimism that exemplifies South Africa two-and-a-half decades into democracy. We love work that celebrates and uplifts the human spirit, that has a selfless edge to it; demonstrates entrepreneurial courage and radio is part of the fibre of the South African story,” says Pezisa, “so we look forward to rejuvenating the category and giving it relevance.”

“Our brands are bold, energetic and dynamic and we look forward to partnering with an agency that has these traits as part of their  DNA and can amplify all of the exciting things we are doing with our brands and platforms,” said Primedia Group CEO, Omar Essack


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