Globecast, the global solutions provider for media, is launching the first of its Cloud Playout services at this year’s NAB. Globecast has been developing and honing its cloud playout platform over the past year and is initially announcing a range of long-term and on-demand services. They were first publicly demonstrated at CABSAT 2018.
Sylvain Merle, COO, said, “Cloud playout brings a whole new level of flexibility, with very fast times to launch. We are offering multiple service levels, depending on the customer/channel segment and the duration of the contract. These also take into account the specific purpose of the playout, whether it’s for primary or for business continuity/disaster recovery (DR) purposes. We’re also seeing many of our customers ask us for short-term, or ‘pop-up’ services; playout channels for events (like a World Cup), and also for the aforementioned business continuity/DR. Cloud playout, of course, makes this possible.”
Globecast’s solution uses object storage, which provides the schedules and content from cloud-native storage platforms, a virtualised playout engine (as well as a virtualized graphics engine), stream handling for high availability broadcast delivery, compliance recording and origin server/CDN for global web/mobile consumption. With it, Globecast can launch services in a matter of minutes. All services use a combination of a private and public cloud.
Merle continued, “New types of services now make economic sense with this technology, as it’s a service-driven model and does not entail massive CAPEX or long start-up times; in fact, the complete opposite.”
Two, of a total of five, main, long-term service types are being launched initially, both for thematic channels. These will be followed by the other levels later in the year and more complex channels, including live 4K as we move into 2019.
At NAB 2018 Globecast is also launching its initial on-demand – or “pop-up” – offering, allowing its customers to take full advantage of the move to the cloud and the inherent OPEX rather than CAPEX model. Initial DR services will follow later this year.
“This approach provides the ultimate in flexibility. The number of channels can be dynamically increased or reduced and the channel branding versioned for particular audiences and events. New channels can also be tested, and new markets explored, and if they prove unsuccessful, there’s minimal financial penalty. This really is a paradigm shift. It’s also likely that when customers do come to look at 4K, rather than invest in technology themselves, cloud playout will allow them to test what they want to do and to launch services using an OPEX model,” Merle said.
For a demo at NAB, visit Globecast on stand SU11406CM.