Representatives from the Department of Sports and Recreation, the Department of Gauteng Sports, Arts and Culture, as well as leading sports personalities and enthusiasts gathered at the corner of 20 Shaw Street in Blairgowrie. The well-attended affair was in celebration of the launch of the much-anticipated radio station by Mafadi Mpuru and Edward Seane, dedicated to elevating the coverage of African sports on the world stage.
“The concept of Vision View Sports Radio started four years ago, Eddy and I were sitting and talking. We were envisioning what is going to happen in the next five years in terms of broadcasting and felt that there was a huge gap in sports radio in the country, and the way sports was consumed on radio. We felt that we should start something; we needed a different way to communicate to people in a sports sense. We then put a plan together, and the plan is where it is today, four years later,” shared co-founder of the station Mafadi Mpuru.
The radio station’s creative and colourful office space consists of state-of-the-art broadcasting studio facilities and HD camera equipment as well as editing facilities.
In an effort to reach fans across the globe, Vision View Sports Radio managed to secure access to broadcast in most countries except for China, the UAE and Brazil due to their Competition Commission rules, informed Mpuru.
The station, which airs from 06h00 to 22h00 on weekdays and from 07h00 to 21h00 over the weekends, offers a diverse sports, health and lifestyle content calendar from some of Africa’s most insightful media and sports personalities.
VVSR station manager Mandla Maluleka expands: “We went for who we think would strategically work for the radio station. There are certain particular lifestyle elements within sports that we are trying to explore.”
Presenters in the line-up include veteran DJ and radio personality Paul Mnisi (Rude Boy Paul) who presents an upbeat afternoon show called the Home Run; while the show Player Zone is presented by former Bafana Bafana goalkeeper Brian Baloyi. Baloyi will be giving listeners never-heard-before conversations from reigning South African sports talents and fallen stars.
Well-known female sports presenter, Thato Moeng presents a daily update on all hockey, netball and athletics events and happenings in the Mid-Morning Show; and award-winning journalist, OG Molefe will carry all sports codes in his show Vision View Sports Update.
“We hope the sports radio station makes a significant impact on sports coverage in the country. We have many innovations up our sleeves that we can’t reveal just yet, but we are very excited. We hope for lots of engagement via social media as we are a global platform,” Mpuru commented.
Other exciting station highlights include former football analyst Chris Bongo’s show, Another Perspective which will cater for the African diaspora and communicate in French, amongst other language offerings. Boxing will also, for the first time in South Africa, have its own radio show called Ringside. The show will be presented by former international professional boxer, Dida Dipheko and Peter Leopeng, who was the first black editor in chief for Boxing World magazine.
Vision View Sports Radio targets a hybrid LSM between 5 to 6 and a secondary LSM of 7 to10. The radio app is available on Google Play and App Store, as well as on the Vision View Sports Radio website.