10th Street wins big at its first Assegai show


Strategic content and production agency 10th Street won Gold and Leader awards at
the 2017 Assegai Integrated Awards last week, in its first time entering the
prestigious show.

The accolades, organised by the Direct Marketing Association of South Africa
(DMASA), are a mark of excellence in integrated marketing. Rather than giving
honours for extravagant productions fuelled by enormous budgets, the Assegais
recognise “breakthrough strategy, creative brilliance and outstanding results’ in all
direct marketing media, from mail and print to digital.

10th Street, a relatively young production agency, took home a Gold award in the
social media category for the Edgars Active “Free Your Style’ campaign, which it
executed in partnership with Promise Digital. It also won a Craft Leader Award for its
production work on haircare brand Darling’s “Big Thank You’ campaign in the branded
content category, partnering with Conversation Lab.

“The success of our campaigns is driven by our clients’ vision, our partners’
collaborative spirit and our team’s ability to execute an innovative approach to telling
great stories using online video,’ says Darren Kerr, executive producer and director at
10th Street. “We have always maintained great production quality, ensuring that the
content can live on any medium.’


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