CMF unveils Canada-South Africa co-development incentive


The Canada Media Fund (CMF) and South Africa’s National Film and Video Foundation
(NFVF) have inked an agreement to establish a dedicated incentive for the co-
development of audiovisual projects between Canadian and South African producers.

The total amount of funding available through the incentive is approximately
C$120,000 or ZAR 1,200,000 ($99,000), with CMF and NFVF each contributing half of
the funds. The total maximum contribution for each project funded through the
incentive is C$40,000 or ZAR 200,000 ($33,000).

The deal was announced at an event held during the Toronto International Film
Festival as part of 20th-anniversary celebrations of the signing of the Canada-South
Africa Co-Production Treaty.

To qualify, projects must involve producers eligible under criteria from both
organisations. Projects must be in the drama, documentary or children and youth
genres, comprising at least one product for exhibition on TV, the internet or digital
media platforms. Further details of the programme, including key dates, will be
revealed in the coming weeks.

“In the past 20 years, we’ve seen content produced between Canadian and South
African creators hit international markets with great commercial success and critical
acclaim,’ said Valerie Creighton, the president and CEO of CMF. “Through this
incentive, we hope to develop strong partnerships between producers in both
countries, enabling them to continue creating quality content that resonates with
audiences around the world. We are very pleased to have found in the NFVF a strong
international partner with which we can foster our mutual objective of increasing co-
production opportunities.’

“This co-development incentive is a valuable initiative that will augment the existing
audiovisual co-production treaty between South Africa and Canada,’ said
Zamantungwa Mkosi, the CEO of NFVF. “The treaty has been instrumental in ensuring
that South African producers have international exposure and produce content that is
memorable and impactful. The incentive signifies the importance of partnerships and
collaborations in our efforts to ensure that South Africa is recognized as a valuable
player internationally. We look forward to a fruitful partnership with CMF.’

Source: World Screen


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