Imagine Communications broadens boundaries of innovation at IBC2017


Imagine Communications, empowering the media and entertainment industry through
transformative innovation, will shine a spotlight at IBC2017 on how it is assisting all
segments of the media & entertainment ecosystem in the migration of workflows to a
more agile technology foundation through inventive-but-pragmatic practices and
solutions that significantly reduced the friction at the intersection of traditional and
next-generation networks.

Imagine Communications will use IBC2017, the media and entertainment industry’s
largest European tradeshow and exhibition, which begins on 14 September 2017 in
Amsterdam, to provide real-world proof points of how it is assisting several of its
customers — through unprecedented openness and the practical application of
innovation — to move mission-critical live, playout, distribution and business
operations to software-based, virtualised environments based on commercial off-the-
shelf (COTS) equipment.

“For the past several years, Imagine Communications has been leading the evolution
toward and embracing the power and efficiencies of IP, software and cloud, delivering
the agility, flexibility and responsiveness our clients require to compete in today’s
hyper-competitive market,’ said Imagine CEO Charlie Vogt. “Imagine’s bold vision
and direction, first articulated at IBC2014, has fully evolved into market-leading
advertising, playout and automation, networking and OTT solutions that are being
deployed around the world.’

Imagine Communications will once again present a series of knowledge-sharing
seminars featuring thought leaders from across the media and entertainment and IT
industries. In addition to showcasing commercial deployments of next-generation
solutions, the IBC2017 ImagineLIVE Power Sessions, as well as a series of Master
Classes, will explore critical and timely technology trends, including microservices,
cloud, all-IP production, the latest standards, next-gen advertising management and
inventory optimisation. Presentations and Master Classes will be conducted at the
Imagine Communications stand (Amtrium, 4.A01) throughout the event. A schedule
and full description of all presentations will be issued prior to the event.

An additional IBC2017 objective for Imagine Communications is to demonstrate how
the company is assisting broadcasters, distributors and other media companies in
stretching the boundaries of their businesses and generating new monetisation
opportunities through the creative integration of broadband networks into their
content distribution strategies. The ability of broadcasters to complement over-the-air
transmissions with the two-way capabilities of Internet-based distribution, for
example, holds the potential to redefine the competitive positioning of broadcasters in
the media & entertainment ecosystem.

Imagine Communications will also unveil additional details of its Open Zenium
programme, introduced at NAB in the spring. The Open Zenium programme is
designed to stimulate innovation through a commitment to collaboration and
transparency by sharing source code to the Zenium microservices library with a
community of Imagine customers and partners. Zenium is the company’s pure
microservices platform for building smarter, more efficient and future proof media
operations. Open Zenium provides media companies with the ability to customise,
optimise, modify, design and deploy next-generation workflows and services of
unparalleled efficiency, scalability and performance, as well as gain access to a vibrant
software community backed by teams of developers, architects and DevOps

IBC2017 will also mark the European debut of several product innovations from
Imagine Communications, including the Selenio Network Processor (SNP), an all-IP-
capable processing solution optimised for handling uncompressed UHD signals based
on the SMPTE ST-2110 specification for transporting media over IP networks. SNP is
designed to usher in a new era in live production, optimising both studio and mobile
facilities to take full advantage of the performance, agility and efficiency benefits of
IT-based infrastructures, while at the same time easing the upgrade of operations to
support UHD picture quality. The most recent enhancements to Versio, the company’s
integrated playout solution, will also be featured at IBC2017.

Imagine Communications is spearheading the gradual and managed transition to
next-generation architectures across four major pillars — live, playout, multiscreen
and advanced advertising management solutions — through the practical application
of innovation that oversees every step in the customer’s migration of their workflows
to more agile and flexible environments.

In addition to the Imagine SNP, featured live production solutions include the hybrid
SDI-IP Platinum IP3 router and UHD-ready EPIC MV multi-viewer. Imagine solutions
empower media companies to transform sports, in-venue and other live production
operations by leveraging standard IT equipment without squandering investments in
traditional broadcast technology or sacrificing performance. Imagine Communications’
production and contribution portfolio provides ultra-low latency encoding and decoding
and the delivery of standards-based uncompressed media over IP for HD and UHD, as
well as third-party lightweight compression technologies. Imagine’s live production
portfolio also supports the most recent UHD processing technologies, including
up/down conversion, high dynamic range (HDR) image quality and precision timing.

Imagine Communications will also participate in the IBC2017 IP Showcase, a
cooperation of multiple standards organisations and the Alliance for IP Media Solutions
(AIMS) dedicated to demonstrating the interoperability of the ST-2110 specification
(currently being drafted) and highlighting the creative and business-building benefits
of IP technology.

Imagine Communications’ Versio playout and graphic workflow solutions support
compressed or uncompressed IP-based playout, advanced multichannel and UHD
playback and branding. Also featured will be the latest interface and integration
advances available on the modular Cloud-Native and hybrid playout and master
control solutions, which seamlessly unify playout, automation and graphics and
support fully virtualised deployments, including cloud environments. Showcasing its
storage capabilities, Imagine will demonstrate the capabilities of Versio IOX, which
provides sharable and scalable storage — SAN and NAS — throughout the content
lifecycle while offering the highest levels of digital asset protection.

Imagine’s multiscreen delivery portfolio is among the most comprehensive available
and supports high-density and high video quality transcoding and delivery for OTT
linear and on-demand services, all supported by advanced dynamic ad insertion (DAI)
capabilities. An end-to-end OTT infrastructure solution, which includes transcoding,
middleware, packaging and client apps, will be showcased at IBC. The company’s
next-generation DAI and unified distribution portfolios have been designed to enable
content distributors to consolidate and simplify their infrastructures to reduce costs
and explore new monetisation opportunities.

Advertising Management
Imagine’s end-to-end, multiplatform ad management portfolio features open, modular
systems that help manage, connect, deliver and optimise ad revenue. Highlighted
demonstrations include sales, scheduling and analytics for linear and nonlinear
monetisation, as well as ground-breaking inventory optimisation and other advanced
ad management capabilities enabled though Imagine’s next-generation and modular
xG solutions portfolio. The company will also demonstrate the first-of-its-kind
integration of playout and scheduling achieved through the unification of its Versio
and xG Schedule solutions, as well as hyper-localised monetisation models that
leverage IP-based delivery networks.

Visit Imagine Communications at IBC2017 at the Amtrium, Stand 4.A01. For more
information about Imagine Communications’ products and solutions, please visit their


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