Vubiquity has agreed a deal with Viva Africa to licence local content from Nigeria, South Africa, Western Africa and Eastern Africa.
Viva Africa sources, creates, aggregates and distributes locally produced content, and its content will be offered to customers alongside Vubiquity’s premium international content. Together, the deal will make more than 1,000 titles available in different languages.
Short- and long-form content will be included, to appeal to customers with varied data allowances.
“In a fast-paced and ever-changing marketplace, adapting to the needs of individual markets is essential to staying competitive. Vubiqity is proud to be working with Viva Africa as part of this two-year content deal, which responds to the individual demands of the African market by providing colloquially relevant content alongside the major international series titles,’ Marco Nadotti, senior vice president of content, Vubiquity.
“This demonstrates our unique understanding of the region, and our ability to adapt to the needs of our customers across the world, further establishing us as the first choice content partner in emerging markets.’
Titles will be available to customers as part of Vubiquity’s Micropacks offering and its existing subscription video-on-demand (SVOD) catalogue.
Pieter Verkade, chairman of Viva Africa, welcomed the deal, saying: “At Viva Africa, we are focused on feeding the growing demand for quality, local video content in a region where the first, and often the only screen, is the small screen. The future of video content is local and Viva Africa is passionate about bringing African talent to the screen. Viva Africa and Vubiquity are perfectly poised and aligned to deliver this in the marketplace.’
Source: Rapid TV News
