The 13th Sunday Times Generation Next Youth Brand Survey, conducted by HDI Youth Marketeers, have been made public, and Turner’s cartoon channels are having their best performing year ever.
Over the past five years, Cartoon Network has in the Kids TV Channel category gone from 4th place in 2013 (at 14,2%) to first place in 2017 (at 20%). Not only has the channel snatched the top spot after having been voted the #1 Coolest Kids TV Channel, but also achieved 2nd spot in the overall Coolest TV Channel category for the second consecutive year.
Catherine Bothma, MD of HDI Youth Marketeers says: “This has been the first year that Turner Kids TV channels has been so rewarded in this study, winning across age categories (kids, teens and young adults), which was interestingly dominated by a male vote. They beat last year’s winner, who placed second this year, by a considerable 3,7% margin.’
The Youth Survey, aimed at tapping into the thoughts, minds, desires and needs of the local youth market, aged between eight and 23, allows brands to understand where they are at in the minds of their consumers.
Cartoon Network has featured twice in the top five for the Coolest Cartoon Show with The Regular Show and Teen Titans coming in at #2 and #5 respectively. To top it off, Rigby and Mordecai from the Regular Show, were voted the #6 and #8 for the Coolest Animated Brand Characters in South Africa.
Boomerang has grown over the past five years, doubling from having a 4,5% vote, to a 9,8% vote., Boomerang’s famous cat and mouse dynamo duo, Tom & Jerry was voted the Coolest Cartoon Show for the third year in a row and also scooped the top spot in the Animated Brand Characters category. Boomerang channel was also rated the 5th Coolest Kids Channel overall.
The continuing escapades of Mr Bean: The Animated Series affirmed its position as the #7 Coolest Animated Brand Characters while coming in at #9 for the Coolest Cartoon Show.
Pierre Branco, VP and Managing Director of Turner Africa says: “We here at Turner are so pleased with the results! It is so wonderful to watch our channels and characters live, grow and thrive – especially in such a competitive environment where children are absolutely spoiled for choice. This is an affirmation that Turner’s kids channels have entrenched themselves in the South African youth and are seen to be cool and widely loved. Congratulationss to everyone concerned and a huge thank you to all our consumers who voted for us!’
