VIP guests arriving on the red carpet at the MTV Africa Music Awards hosted at the Ticketpro Dome in Johannesburg, South Africa were wowed when they were given the opportunity to star in their very own 30-second music video.
Courtesy co-sponsor ABSOLUT Vodka joined forces with lead agency Enterprise Republic and Moving Tactics Digital Impact, South Africa’s leading digital solutions provider, to create this one of a kind experience. VIPs were ushered through a quick web-based registration process at a 21-inch touchscreen before heading into a custom-built video booth kitted out with surround sound and flashing LED fluorescent lighting.
Under the watchful eye of a professional director and cameraman, the guests were encouraged to express their best dance moves while they were recorded in HD video. The video booth proved to be a great success and was incredibly popular with more than 400 guests who took part in the action. The online registration and subsequent messaging process saw to it that each guest who was featured in the booth had their video clip sent to them.
Andy Higginbotham, Creative Director at Moving Tactics Digital Impact, says, “The Moving Tactics Digital Impact team designed, created and delivered both the hardware and software elements for the activation, which included the custom set design and build, lighting and hardware integration as well as the registration and distribution software, directing, filming and post-production deliverables.’
Moving Tactics Digital Impact specialises in short-term, rental and campaign-based digital activation solutions. In addition to providing concept development and implementation using touch, projection and holographic technology, they also design and manufacture screen housings and bespoke items based on brief.