FCB Africa celebrates its Pendoring metal


FCB Africa is celebrating its 2016 Pendoring Awards wins with three of its agencies adding metal to their trophy cabinets this weekend (Friday 28 October 2016).

Only nine gold Pendorings were awarded on the night, along with 37 silvers: eight golds to the professional agencies and one to students, and 29 silvers to agencies and eight to students.

FCB Joburg took one of the gold awards for a newspaper campaign in Afrikaans for Toyota Hilux’tjie and added six silver trophies to its haul, making it the most awarded agency in terms of silver.

Here its wins included several in the newspaper advertising category – NetFlorist A War of Words (Afrikaans and Sotho), Toyota Bad Parts (Afrikaans and Zulu) and Lexus Multi Terrain Directions (Zulu); a silver in the online and mobile advertising/social media & email marketing category for Toyota Rampartytjie; and two craft silvers – one for writing and one for music & sound design for NetFlorist A War of Words (Afrikaans and Sotho).

FCB 1886 and FCB Cape Town also took silver in the newspaper advertising category – FCB 1886 for Cell C’s campaign Lugtyd-oordrag (Afrikaans) and FCB Cape Town for BMW Motorrad (Afrikaans) while FCB 1866 two craft silvers – both for writing – for Cell C Lugtyd-oordrag (Afrikaans) and Lexus Stiller Kajuit.

This latest haul comes after a sterling performance at the 2016 Loerie Awards, especially for FCB Cape Town and Hellocomputer whose Testi-monials campaign for Cancer South Africa notched up a total of six awards including three golds, two silvers and one bronze.

FCB Africa also claimed the Robyn Putter Award for the third consecutive year at the 18th annual Sunday Times Top Brands awards function – making its fifth Robyn Putter Award in total – with 32 points. The agencies placing second and third achieved 18 and 17 points respectively.

“It’s been a very satisfying year for FCB, both creatively and on the new business front,’ said group CEO and chief creative officer, Brett Morris.

“Finishing the year with a solid outing at Pendoring is the cherry of the top of an exciting year, and highlights our ability to engage with consumers in their mother tongue, which makes for more likeable and memorable work for our clients. Well done, all.’

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Cera-Jane Catton is a writer and journalist with years of experience in community newspapers, blogging and freelance journalism. She has worked in a cache of capacities, often finding herself behind or in front of the cameras, intentionally and less so. She has been a stunt double in two Bollywood movies, has worked in various capacities on a number of natural history documentaries, and other international productions shot in South Africa. Cera is a former Screen Africa journalist.


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