Imagine Communications will shine a spotlight at IBC, held in Amsterdam between 9 and 13 September 2016, on the current state of the media and entertainment industry’s evolution to a new technology foundation and how the company is delivering advanced solutions today that will help broadcasters, service providers and other media companies accelerate the modernisation of their production, playout and distribution facilities.
IBC 2016, the media and entertainment industry’s largest European tradeshow and exhibition will also be the venue for Imagine Communications, a founding member of the Alliance for IP Media Solutions (AIMS), to unveil its latest innovations, demonstrate the widespread interoperability of its solutions and present a series of knowledge-sharing seminars featuring thought leaders from across the media and entertainment and IT industries.
Media companies, recognising the need to increase the flexibility and versatility of traditional operations to meet rapidly evolving consumption requirements, have spent much of the past few years gaining familiarity with next-generation architectures and technologies, including IP, software-defined networking and virtualisation. With dozens of media companies now actively deploying these advanced solutions to gracefully transform their live production, playout, multiscreen distribution and ad management operations, IBC2016 marks a significant milestone in the technology transformation of the media and entertainment industry.
“The last few years have been about accepting the need to transform and overcoming uncertainties that IT-oriented, generic compute and networking platforms are able to deliver the robustness, precision and reliability needed to handle the most demanding media operations,’ said Charlie Vogt, CEO of Imagine Communications. “We are now entering another phase of the transformation of the industry and that is the practical and growing adoption of next-generation architectures that enable media companies to expand their businesses and maintain their competitive edge without sacrificing quality, reliability or disrupting their current operations and investment cycles. At IBC 2016, Imagine Communications will demonstrate how we are delivering to our customers the future of TV, today.’
An additional IBC 2016 objective for Imagine Communications is to demonstrate how it is working with leading IT companies, standards bodies and its customers to overcome any lingering concerns, both cultural and technical, that are prompting some media companies to delay the modernization of their operations. A strong presence in multiple standards bodies and trade organisations, Imagine Communications will participate in and host multiple interoperability demonstrations that illustrate industry-wide support for field-proven procedures and specifications, including SMPTE 2022, AES-67, and VSF TR-04/TR-03.
“One of our top priorities at IBC 2016 is to help reduce the anxiety associated with making strategic investments — today or in the future — that still hinder the decision making of some media companies,’ added Vogt. “At this year’s IBC we will be demonstrating our commitment to widespread compatibility and the graceful integration of the media and IT domains through live interoperability exercises and by sharing some of our recent customer successes.’
IBC 2016 will mark the European debut of several product innovations from Imagine Communications that bring generational advances to the way broadcasters, content owners and distributors and other media companies are able to move, manage and monetise video content. Attendees will experience the latest solutions from Imagine Communications in live production, playout, multiscreen delivery, advertising management and the transition to virtualised environments and the cloud.
For more information visit the Imagine Communications website.