For the past ten years, the South African Film and Television Awards (SAFTAs),
have become the paramount celebration of professionals in the local industry. The
SAFTAs, which are awarded by the National Film and Video Foundation (NFVF), an
agency of the Department of Arts and Culture, continue to acknowledge and reward
exceptional creativity, quality and excellence.
The year 2016 not only marks the 10th year of the existence of the SAFTAs but also introduces an entirely new look, with a refreshed dynamic visual identity that pays homage to the one thing that all local film and television professionals are after – the Golden Horn, symbolising collective effort, community, and the recognition of the individual as part of a team.
Zama Mkosi, chief executive officer at the NFVF says, “With gold we’re celebrating
the glamour and the solid hard work that thrives in this industry every day.’
The SAFTAs honour the excellence across the industry that, when fuelled by the
magic of imagination, crafts characters and shapes worlds which enthrall audiences
within our shores and beyond.
“We consider ourselves the backbone of the SAFTAs and the decision to imbue a
new sense of progress and meaning to the identity affords us another opportunity to demonstrate our support. As we celebrate a decade of the SAFTAs, it was a fitting time to redefine the event and all the elements that make it a noteworthy annual gathering,’ says Mkosi.
The theme for 2016 is “Imagine’, a word that not only prompts creativity and
inspiration but also rightly represents the industry. As the planning of the SAFTAs
main event, and final judging gets underway, excitement is certainly in high gear to
bring to life the body of work that the SAFTAs have enabled during the last ten
years, and a fantastic starting point towards a future only limited by our imagination.
