The Cannes Lions International Festival of Creativity has announced changes to the
2016 awards which will see the Press Lions become the Print and Publishing Lions, and Digital Craft split from the Cyber and Mobile Lions.
The addition of the Press Lions is considered to be a milestone in Cannes Lions’
history, being the second award to be added to the competition. Simon Cook,
director of Awards, Lions Festivals, commented, “This is an award that’s been with
us since 1992. By renaming it the Print and Publishing Lions, we are evolving the
category, just as the print and publishing world itself is evolving, to recognise other
forms of publishing, along with best uses of press and interactive press.’
Commenting on the splitting out of Digital Craft, Terry Savage, chairman, Lions
Festivals, said, “The Cyber and Mobile Lions juries have told us that with more and
more UX and Craft focused entries, it is necessary to have experts in this field
sitting on the jury. We’ve chosen to split it out so that this specialist area can have
its own dedicated jury, which will also make the hugely labour intensive Cyber Lions
judging much more manageable going forward.’
The Digital Craft Lions will celebrate the creative skills and digital craftsmanship
behind the content including the quality of design, the technical execution and the
overall experience across all digital platforms and devices.
Additionally, Cannes Lions has adapted and changed other Lions for 2016. After
continued consultation with a network of product design advisors, the Product
Design Lions evolve significantly for 2016 with expanded and redefined categories
that recognise the importance of the product as both a medium and brand
embodiment, with new additions including Service and Interactive Design for Products.
The Titanium and Integrated Lions are being separated, with Titanium and Integrated now being judged as standalone Lions. Elsewhere, the Design Lions see a new suite of Experience Design categories and an expanded Social section, and the Outdoor Lions grow to include a large Digital Outdoor section.
As previously announced the launch of Lions Entertainment will see two associated
Lions. The Entertainment Lions will replace the Branded Content and Entertainment
Lions, while the Entertainment Lions for Music are launching due to music’s
significant role within the entertainment sector.
Entries for Cannes Lions open on 21 January. Further details of the Lions, rules and
fees can be found on the Cannes Lions
website.
