Sanlam’s One Rand Family campaign has won four Golds at The Midas
Awards in New York, which recognises excellence in financial marketing and
advertising on a global scale.
Directed by Rob Smith of online content production company Arcade Content for
creative agency King James, One Rand Family is a five-part
documentary series about a South African family living beyond their means, who
get their salaries paid in one rand coins for one month to give themselves and
South Africa a new perspective on spending and saving.
The campaign won Golds for Non-Broadcast Video, Integrated (Mixed Media),
Financial Services, and Public Relations.
The Midas Awards recognition follows One Rand Family‘s recent
placement at Creative Circle Ad of the Month and builds on the success of
One Rand Man, which picked up the African Leadership Grand Prix at
The African Cristal Festival, Creative Circle Ad of the Year, the Black Spear at The
Assegai Awards, five Golds at The Midas Awards, two Golds at The Loerie Awards, a
Bronze at Cannes Lions and the only Golds for Branded Content and Integrated
Multi-Platform Campaign at The Bookmarks.
