On 1 December Nu Metro Cinemas confirmed the appointment of Nitesh Matai as
the new general manager (GM) for the national theatre chain. He has held the
position of marketing executive since Nu Metro Cinemas was purchased by One Fifty
Capital in January 2014. His appointment continues the implementation of Nu
Metro’s turnaround strategy, which has delivered positive results for the company
and set in motion a vision to greatly enhance the cinema-going experience in South
The encouraging results delivered during the past year provided further impetus to
the realisation of on-going development plans across all levels of the business –
including cinema renovations, the addition of new brand offerings (Scene Xtreme,
Scene VIP, Scene Club), the launch of a new brand and corporate identity, as well
as the opening of new cinema complexes.
“It is an incredible honour to lead the powerhouse team at Nu Metro Cinemas into
the future, as we continue to grow from strength to strength. Our aim is to progress this great business of ours to its rightful position as the best cinema chain in Africa. One of my first tasks as GM is to visit each one of our 19 cinemas across South Africa along with the Exco team; the plan is to get input from everyone in order to improve the business beyond expectations. Every single staff member should be empowered in their respective roles to deliver on promises but also fulfill our expectations with passion and dedication,’ states Nitesh Matai, Nu Metro Cinemas: general manager.
Future developments for Nu Metro Cinemas include the expansion of both the Scene
Xtreme and Scene VIP footprints to cinemas nationally, as well as the launch of
Africa’s first ever 4DX cinema at Nu Metro V&A Waterfront in December 2015. Apart
from on-going renovations at all cinemas, highlights include the opening of new
cinemas in Gauteng and KwaZulu-Natal, as well as Nu Metro Hyde Park receiving a
major overhaul with various expansions and improvements in the pipeline for 2016.