The 11th edition of DISCOP Africa concluded last week in Johannesburg, with
organiser Basic Lead reporting a record 2160 participants in attendance. Delegates
represented 1842 companies from 92 countries.
With the region’s TV industry continuing to show exponential year-on-year growth,
the 56% rise in attendance at this latest edition of DISCOP Africa, which takes place
twice a year, reflects the increasing international interest in Africa.
A delegation of more than 20 media companies attended from China, which was the
country of honour at DISCOP Africa Johannesburg, to promote drama, documentary,
animation and entertainment content. This resulted in the signing of a number of
collaborations with African TV stations, which will see more Chinese television
programming dubbed into local languages such as Swahili in the near future.
This year DISCOP Africa Johannesburg also hosted the inaugural Meet Your Stars TV
upfront presentations from South Africa’s major broadcasters. During three days of
presentations featuring 68 top South African TV stars, more than 25 shows were
presented to media buyers and planners alongside social media and industry
influencers.
In 2015, across both its Abidjan and Johannesburg markets, DISCOP Africa
welcomed a total of 2792 attendees. The next DISCOP Africa will take place in
Abidjan from 31 May to 2 June 2016 and will return to Johannesburg from 2 to 4
November 2016.
